43 posts in Behind the Review
Many businesses strive for a flawless customer experience. Lush Nail Bar is no different: The moment clients walk in from the hundred-degree heat in Gilbert, Arizona, the team hands them…
There’s the outside world, and then there’s Milk + Honey. The Texas-based chain of six spas curates an atmosphere so unique and relaxing that it allows their clients to leave…
When Daniela B.’s office celebrated her naturalization ceremony with a pizza party, she also hailed another milestone: her first vegetarian pizza. Since the day of the party fell during Lenten…
For Yelp reviewer Karen N., the best mornings start with Bagel Master. For years, the school bus driver parked her empty bus in the parking lot next door to the…
No small business owner wants to get a negative review. But according to customer service consultant Jeff Toister, even negative feedback can help you refine what you’re doing right. “Negative…
Perfect Pizza offers a quick and easy meal for families outside of San Diego—but that doesn’t mean it’s not memorable. Owner Latashia Robinson focuses on the small touches that can…
How does the owner of a fast casual, stir-fry chain curate a fine-dining experience? After expanding his first restaurant concept into 15 locations, Keene Addington realized he missed forging personal…
Expanding your business can be an intimidating process. Finding the right location, landlord, or contractor may all seem like a game of chance—that is, unless you do your research. Viviana…
Running a small business is difficult, period—wearing multiple hats, answering phones, booking appointments, making sales calls, and even doing the actual work on site. Owner Rey A. of Eagle Eye…
Not every small business can be all things to all people. Customer preferences and expectations run the gamut. But when you’re able to identify your core audience, you can build…
The most successful small businesses don’t try to be everything for everyone—it’s impossible to be all things to all people. Instead, it’s about focusing on your specific purpose, your unique…
“I learned all about Yelp because of a negative review.” That’s Nic Faitos, founder of New York City’s Starbright Floral Design. In the early days of Yelp, he was notified…