When Yelp sent out applications for this past year’s Small Business Advisory Council I thought: “Seriously? I barely have time for my business much less a council for someone else’s business.” So the application sat in my inbox for two weeks. Finally, my curiosity into what was motivating Yelp to create such a council won… Read more
Norge! Heia Norge! Nå kan du Yelpe blant fjorder og fjell! Norge, landet som i følge National Geographics lesere kan skryte av å ha verdens beste kulturminne, (fjordene, så klart), er verdens fjerde rikeste land per innbygger når det gjelder formue, og kan ta æren for oppfinnelser som strekker seg fra den beskjedne ostehøvelen til… Read more
(How many times consumers used the internet to find a local business in the past 12 months. Photo credit: Search Engine Land) Search Engine Land’s recent Local Consumer Review Survey looked at the way consumer behavior has changed since 2010. Interestingly, one of the key findings was that most people surveyed were just as likely… Read more
How often do you respond to reviews on your Yelp page? If the answer is never, you may want to rethink your strategy. We’ve heard from some of the most successful businesses on Yelp that they see value in engaging in a dialogue with their customers who leave both positive and critical feedback. With that… Read more
Are you one of many business owners who lose sleep over a negative review? Worse, are you unaware of negative feedback about your business? Whether we like it or not, online reviews are here to stay and customers have more power than ever to affect our businesses. Rather than feeling upset, helpless, or even angry,… Read more
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Hard to believe 2012 marks the eighth year of our Yelp Elite Squad! It seems like just the other day we were asking ourselves whether this whole “meeting yelpers in-person” thing could really work. Fortunately, you know how the story goes — it did! So whether this is year number eight, or your first run… Read more
I’m reluctant to talk about how Yelp has impacted my business. Why you ask? Mostly because it will probably sound like one of those gimmicky, late-night paid advertising shows. Think “Sham Wow!” Any time someone offers amazing results at a low cost with little to no effort the first reaction is naturally filled with skepticism…. Read more
Posted by Jay Sofer, Business Owner “I recently was invited by Yelp to present alongside Mayor Michael Bloomberg at their New York office opening. Three years ago, I never thought I’d be standing alongside the Mayor, let alone have a thriving business thanks to yelpers. You can watch my story below, but I wanted to… Read more