When people discover a business on Yelp, they’re ready to buy, according to a recent survey. In fact, the study from SurveyMonkey found that 97% of people spend money with a business they find on Yelp. People on Yelp make these purchases in a timely manner, too: 51% of users transact with the business they… Read more
How do customers find a great local business like yours? When consumers are looking for a business like yours, they go online to find what they want, where they want it, when they want it. They’re really just looking to choose the best business for their needs. And when a consumer is looking for a… Read more
In honor of Women’s History Month, we hosted educational events in 11 cities about marketing to women. The events featured panels of expert business owners and savvy consumers picked right from the Yelp Elite community. We asked them to share their experiences and learnings from both sides of the marketing equation.So, what’s the magic advice… Read more
Social media is not only a free tool but a very powerful one businesses can (and should) use to connect with consumers. Whether you’re a brand new business or seasoned, it’s important to remind customers about the various social channels you have a presence on and to let customers know you’re on Yelp. Placing Yelp… Read more
Looking to connect with more customers? From offering reservations to responding to consumer quote requests, managing your business page on biz.yelp.com is a super easy—and free—way to connect with customers. From responding to reviews to providing an accurate and timely quote, there are a ton of ways to use Yelp to reach people looking for… Read more
Yelp for Business Owners gives you a direct view into who’s looking at your Yelp page and what they’re doing once they get there. But it can also be a little confusing to understand. There are tons of graphs, a lot of numbers, and quite a few terms that might feel unfamiliar. This guide will… Read more
Importance of reviews and consumer behavior Online reviews are like beacons of light guiding customers along their buying journey. Just think about the last time you needed a ride, wanted to see a movie, or grab a bite to eat. You probably checked ratings on Uber, Rotten Tomatoes, or Yelp, right? When it comes to… Read more
Diners love your restaurant and head there often. However, what do you do when your popularity and foot traffic create chaos for your front-of-house staff? Here are 3 quick and easy tips: Phone & Voicemail – During busy times or when you’re closed, update your voicemail to let diners know how they can join your… Read more
Why Does Customer Service Matter? Today’s customers are more demanding than ever before—and for good reason. They have way more options than in the past. They’re no longer limited to a 25-mile radius, and they can shop from anywhere around the globe. What’s the differentiator? Customer service. As a small business owner, you have competition… Read more
Mother’s Day is the most popular day of the year to dine out. On such a busy day, it is important to optimize operations and add personal touches to make your diners feel extra special while they celebrate. We spoke with leading restaurant operators about how they prepare for Mother’s Day. Here’s what they had to… Read more
When someone searches on Yelp, they’re looking for the best business that can do or provide what they want. They’re looking at the pages taking in all the information—scrolling through photos, reading reviews and learning about the history of the business. Not surprisingly, a completed Yelp listing is more likely to convert a potential consumer…. Read more