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Behind the Review: Third Culture Bakery
Businesses

Behind the Review: melding cultures one mochi muffin at a time

Thursday, February 11, 2021 • #BusinessOwners, #BehindtheReview

As a business, when you have a product that creates a line out the door, you pretty much know you’ve made it. This essentially proves that what you’re offering is worth both a consumer’s money and time. And that’s exactly what Sam Butarbutar and Wenter Shyu have achieved in their business Third Culture Bakery, with… Read more

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Behind the Review: The Candle Pour

Behind the Review: an unexpectedly memorable candle-making experience

Thursday, December 17, 2020 • #BusinessOwners, #BehindtheReview

Creating a truly unique and memorable experience is rare. It takes an exceptional amount of thought, time, business acumen, and maybe a little bit of luck. The Candle Pour, located in Tampa, Florida, has managed to strike the perfect balance. This week you’ll hear from Misty and Dennis Akers, husband and wife co-owners, about their… Read more

COVID-related updates for your Yelp Page

Thursday, December 17, 2020 • #BusinessOwners, #Tips&Tutorials, #FreeTools

Providing accurate information continues to be vital for businesses of all types, whether you’ve changed your hours of operation or are offering curbside pickup. These six sections can be easily updated on your Yelp Business Page to help communicate operational changes.  Provide details about your pickup, takeout, or delivery servicesAdd health and safety measuresUpdate your… Read more

Yelp Ads heat map

How to manage and measure your Yelp Ads program

Wednesday, December 16, 2020 • #BusinessOwners, #AdvertisingonYelp

Once you’ve started advertising with Yelp, it’s important to see how much business you’re actually getting from your program. Reviewing your Yelp Ads dashboard helps you understand the different metrics of your business account and what success means for your business.  The beauty of Yelp Ads is that it’s a self-functioning ecosystem. On other platforms,… Read more

Starbright table set-up

6 steps to building an authentic brand

Monday, December 14, 2020 • #BusinessOwners, #Tips&Tutorials

Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” When working to build an authentic brand, it’s all about the way your business makes someone feel—current and future customers alike. Getting in touch with who you… Read more

Yelp Connect

What’s new with Yelp for Business | Dec. 2020

Monday, December 14, 2020 • #BusinessOwners, #Product

Between the holidays and the pandemic, there’s a lot in flux with most businesses right now. Keep consumers up to date on the latest with your business by logging into your Yelp Page and making updates to reflect your hours, operations, offerings, and safety measures. Meanwhile, check out the latest updates to Yelp for Business…. Read more

Behind the Review: a noteworthy first for a small-town HVAC business

Thursday, December 10, 2020 • #BusinessOwners, #BehindtheReview, #HomeServices

This week’s installment of Behind the Review features our first home services business: Temp Rite Services, a heating and cooling company in the small North Carolina town of Yadkinville. That’s not the only first, though. Enter this week’s reviewer, Sam A., a self-described “meat and potatoes” guy, who wrote this business’ very first Yelp review. … Read more

The future of retail with expert Bob Negen

Wednesday, December 9, 2020 • #BusinessOwners, #Tips&Tutorials, #Retail

The retail industry was facing pressure even before the start of the pandemic as consumers shifted their purchasing behavior to digital-facing platforms. This trend has caught on even more with COVID, and traditional brick-and-mortar retail stores’ margins have taken a big hit. The pandemic has instigated changes to the retail industry that will likely become… Read more

Retail businesses during the holiday season

How small retailers can boost sales during the holidays

Friday, December 4, 2020 • #BusinessOwners, #Tips&Tutorials, #Retail

If you’re a small business owner, December usually brings two things: ample opportunity followed by chaos. Once Thanksgiving ends, you’re suddenly thrust right into the heart of gift-giving season.  This can be a particularly chaotic time for retail shop owners, and while shopping malls won’t be as bustling this year, that doesn’t diminish the importance… Read more

Behind the Review: how diversity and uniqueness make this makeup bar unforgettable

Thursday, December 3, 2020 • #BusinessOwners, #BehindtheReview

The inspiration to start a business can come from many places: to showcase a unique skill set, to make more money, to have the freedom of being your own boss. But starting a business to simply make people feel special is a feat that many seek out and that also can be difficult to accomplish…. Read more

Traveler Surf Club Malibu interior

Traveler Surf Club offers a little beach house by the sea—for everyone

Tuesday, December 1, 2020 • #BusinessOwners, #BehindtheBusiness

Settled on the California coast in Pacifica and Malibu, Traveler Surf Club & Coastal Outpost is a true gift for water lovers who enjoy playing in the Pacific. With ocean temperatures at 64 degrees Fahrenheit on a warm day and down to 50 during the winter, Traveler provides a place for much-appreciated hot showers after… Read more

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