There are many free features to choose from when creating and updating your Yelp Page. The typical listing has basic business information, photos, and reviews—and most business owners stop there. But a little extra work will make your page stand out. Here are five hidden gems that you can add for free. Specialties It is… Read more
While marketing is the art of attraction, sales is the art and the science of the transaction. When it’s done well, the sales process can be a powerful experience for both the client and the sales consultant. Selling home improvement and repair services and goods is a process of uncovering needs, understanding desires, finding limitations,… Read more
Even as businesses physically reopen, many employees are still reeling from the impact of the Coronavirus, which continues to slow down our return to a “new normal.” The service industry is hit particularly hard—from bartenders to aestheticians—who are struggling to make ends meet and will likely continue to have a hard time even after going… Read more
When it comes to securing service jobs, it’s not just about getting leads—it’s about closing the deal: turning those leads into paying customers. To do that, you need to focus on identifying high-intent inquiries, guiding those consumers to the actions you want them to take, and capturing all that potential revenue. We’ve compiled some simple… Read more
As businesses start to reopen after the nearly nationwide shutdown, restaurant owners, workers, and customers are facing a brave new world of COVID dine-in experiences. In a recent episode of the Full Comp podcast, James Beard Award-winning chef Nina Compton of Compère Lapin and Bywater American Bistro compares the current COVID environment with previous disasters… Read more
For the last 13 years, Savor Seattle Food Tours has been offering guided food and wine tasting tours that explore the city through a foodie lens. The tours showcase the best that Seattle has to offer with a focus on fresh, local, organic, and sustainable foods. Owner Angela Shen has created a well-known and extremely… Read more
As states begin to loosen restrictions, businesses are exploring how to reopen and adjust to the new normal in this COVID-19 environment. From reduced occupancies to socially distanced check-out lines, we’ve collected some snapshots of the ways businesses have adapted their stores and workplaces to help keep everyone safe. Sanitization and social distancing Essential businesses… Read more
“Very few places can take a comfort food and reinvent it to taste 11 times better than it did before. This is that place. Legit the best grilled cheese sandwiches of my life.” – Marlene M. of Houston, Texas, in her Yelp review of food truck Emojis Grilled Cheese A gourmet sandwich maker on wheels, Emojis… Read more
Editor’s note: A version of this post first ran on author Josh Kopel‘s blog. Josh is an entrepreneur, restaurateur, and host of Full Comp, a new podcast for the hospitality industry. As we prepared to open my restaurant, Preux & Proper, in 2014, we spent months conceptualizing the layout, menu, and overall concept. We considered… Read more
As you prepare to reopen, there are basic details your customers need to know, including how you’re currently operating and what safety measures you’re taking. Here are seven updates you can make to your Yelp Business Page to communicate that information, help you complete your profile, and appear more frequently in searches. 1. Update your… Read more
Corporations from all industries are rallying to help small businesses succeed during these uncertain times. Many companies are offering free tools, tips, and resources—covering everything from online business services to cybersecurity to invoicing—which we’ve collected here to help get them into the hands of the businesses that need them. Free technology tools and services Mastercard… Read more