The Coronavirus (COVID-19) pandemic has altered every aspect of our lives in the last few weeks. Businesses of every kind—and particularly restaurants and bars—have been hit especially hard by voluntary and official measures to slow the spread of the virus. Local businesses are Yelp’s lifeblood, and we want to do what we can to help… Read more
Rita’s Law Written by Yelp Denver Community Intern, Chloé Lyden Since 2004, Yelp has worked to connect millions of people to the best in local business. In that time, we’ve met thousands of passionate small business owners, a group as hardworking and diverse as any you’ll find. In this series, we share stories of the… Read more
When people discover a business on Yelp, they’re ready to buy, according to a recent survey. In fact, the study from SurveyMonkey found that 97% of people spend money with a business they find on Yelp. People on Yelp make these purchases in a timely manner, too: 51% of users transact with the business they… Read more
Why create a photo slideshow? It’s no surprise that people searching on Yelp spend almost triple the amount of time on a business page with photos, as opposed to one without. Yelp’s Photo Slideshow allows you to decide the order of the photos as well as keep them rotating so users are constantly being sold… Read more
A quick and easy walkthrough to getting your first review on Yelp Think about the last time you bought something on Amazon, booked a trip or looked up a recipe online. You probably looked at reviews in that process. Reviews are a part of our everyday life, and consumers trust reviews. As a business owner,… Read more
Welcome to Phone Photography 101 where you’ll learn simple tricks to taking great photos! Great photos are an important thing nowadays. Did you know that uploading photos to your Yelp page is one of the best things you can do for your business? In fact, businesses who have between 1–5 reviews and 10 photos get… Read more
Think for a second about how your favorite brands make you feel when they speak to you. Now imagine how you want your customers to feel when you speak to them. The way you achieve that is by finding the right tone of voice for your brand. Are you confused about what tone of voice… Read more
So you’ve arrived at the three words to identify your brand in the first part of our tone of voice guide for small businesses. You’ve graduated to part two! This time around, we’re diving a little deeper and sharing our best practices for incorporating tone of voice into all the communication channels out there. Remember… Read more
Imagine you’ve just signed up for a dating app and are completing your profile. You’ve taken the time to upload photos that let people see the best sides of you. Maybe you chose a photo of you with your family, a picture with your closest friends, and a photo with your adorable pet (get those… Read more
Responding to reviews is good for business According to a recent study, 30% of consumers think how a business responds to their reviews is important when they are choosing a local businesses. As a business, responding to reviews is more important than ever. For a growing number of consumers, it’s no longer just what consumers… Read more
Few people are as busy as service business owners. And few fields move as fast, or seem as complicated, as small business marketing. But you don’t have to be an expert to know who will want to work with you, and why they should bother. And finding the who, and showing them the why, and… Read more