As a business, when you have a product that creates a line out the door, you pretty much know you’ve made it. This essentially proves that what you’re offering is worth both a consumer’s money and time. And that’s exactly what Sam Butarbutar and Wenter Shyu have achieved in their business Third Culture Bakery, with… Read more
It’s no secret that New Orleans is one of the most popular destinations in the United States, made even more highly sought after by its food scene. Commonly known as “The Big Easy” for its laid-back, easy-going vibe, the city is represented by an energetic nightlife, vibrant music scene, and eclectic cuisine. A melting pot… Read more
Looking for a way to let customers know what services you offer? How about how far you’d be willing to travel for a job? You can do both from your Yelp Business Page within the Service Offerings and Service Area sections. How to add your Service Offerings Your Service Offerings let Yelp users know what… Read more
Through all of the challenges and hardships of 2020, small businesses have exhibited more resilience and strength than ever. With that, this year has also produced an abundance of priceless advice and tips from business owners across the country. Check out the most valuable insights we heard in our interviews throughout the year. 1. Be… Read more
The saying “Winners never quit and quitters never win” from Vince Lombardi is famous for inspiring determination and persistence. But according to entrepreneur and best-selling author Seth Godin, Lombardi was wrong. Winners, Godin said, quit all the time—it’s just about being strategic when it comes to what and when you quit. “What it means to… Read more
Small businesses are the economic engine of the United States. As of 2019, there were 30.7 million registered throughout the U.S. and those small businesses employed 59.9 million people. Because of the COVID-19 pandemic, the scene has drastically changed. America’s small businesses now face another reality. As of September 2020, nearly 100,000 businesses had closed… Read more
COVID-19 has taken a major toll on business of all sizes, but with the global pandemic has also come silver linings. Businesses have pivoted in unprecedented ways, from virtual services to curbside everything. Communities have rallied and united to support local businesses, frontline workers, and each other. Among the bright spots to come out of… Read more
Creating a truly unique and memorable experience is rare. It takes an exceptional amount of thought, time, business acumen, and maybe a little bit of luck. The Candle Pour, located in Tampa, Florida, has managed to strike the perfect balance. This week you’ll hear from Misty and Dennis Akers, husband and wife co-owners, about their… Read more
Providing accurate information continues to be vital for businesses of all types, whether you’ve changed your hours of operation or are offering curbside pickup. These six sections can be easily updated on your Yelp Business Page to help communicate operational changes. Provide details about your pickup, takeout, or delivery servicesAdd health and safety measuresUpdate your… Read more
Once you’ve started advertising with Yelp, it’s important to see how much business you’re actually getting from your program. Reviewing your Yelp Ads dashboard helps you understand the different metrics of your business account and what success means for your business. The beauty of Yelp Ads is that it’s a self-functioning ecosystem. On other platforms,… Read more
Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” When working to build an authentic brand, it’s all about the way your business makes someone feel—current and future customers alike. Getting in touch with who you… Read more