There are many free features to choose from when creating and updating your Yelp Page. The typical listing has basic business information, photos, and reviews—and most business owners stop there. But a little extra work will make your page stand out. Here are five hidden gems that you can add for free. Specialties It is… Read more
Leslie Embry, founder and owner of The Blowout Co., opened her first salon in 2012 with the goal of making women feel pampered, confident, and beautiful. Eight years later, the blowout business expanded to four locations across Tennessee and has come to offer much more than just drying and styling hair. “When you come to… Read more
For many small (and some large) businesses, the holiday shopping season can be “make or break” time. According to a recent PayPal survey, one in five businesses say their future is heavily or wholly dependent upon a successful holiday shopping season, but only a third of those businesses had started to prepare properly as of… Read more
On your Yelp Business Page, you can adjust specific hours and days of operation to show that they are different than normal. This helps consumers see when you’re open (but regularly wouldn’t be)—like on Christmas Eve for last-minute shopping—and clarifies when you’re closed, such as for a staff offsite or when everyone is home for… Read more
Your Yelp for Business account gives you a direct view into who’s looking at your Yelp Page and what they’re doing once they get there. Check out an array of metrics to help you learn about your business’s visibility and track how users are engaging with your page. Get to know your “Activity” and where… Read more
As Dave Puncochar was fixing up his old Victorian home, he was intrigued by a niche subculture: the salvaging and repurposing of old wood. This art form takes underappreciated lumber and polishes it up to be used again for furniture, flooring, decorative accents, and more. With a newfound admiration for the unique, weathered touch that… Read more
When consumers come to Yelp, they’re ready to buy—90% of people make a purchase within a week. They’re looking for the right business to provide them with a specific service. But sometimes, especially with more complex jobs or services, consumers call around to get a quote or make an appointment. In those instances, consumers often… Read more
As the North America Chief Operating Officer and President of a global restaurant franchise organization—think Auntie Anne’s, Jamba Juice, and Cinnabon—Kat Cole isn’t your typical guest on Full Comp. She’s not a chef nor does she run a restaurant on a daily basis. But then again, Kat Cole is anything but typical. She went from… Read more
An ‘80s-themed milkshake bar. The oldest operating Jewish deli in Miami-Dade. An 18-tap craft beer hotspot. A sustainably and locally sourced burger joint. What could all of these different concepts possibly have in common? Welcome to Kush Hospitality. Matthew Kuscher, known by his friends (and now us) as Kush, opened his first restaurant in 2011… Read more
As you round out a year of unexpected challenges and necessary adaptation, you’ve likely found that the sales and marketing tactics you’ve historically relied on no longer yield the same results. This may have led to lower profits, missed goals, or even worse, layoffs or furloughs for your workers. To avoid facing similar challenges in… Read more
Here’s what’s been keeping us busy: updates for business owners using Yelp, which are available to when you log in to your account. While you’re there, be sure to make any necessary updates to your page to reflect your current operations, offerings, and safety measures. New Yelp Ads featuresNew Yelp for Restaurants features “Open to All”… Read more