September’s Free Webinars For Business Owners
Yelp’s Free Webinars For Business Owners Now through the end of September, we’ll host three free webinars covering a variety of topics. Each of these webinars has been… Read more
The Guide To Getting Your First Review On Yelp
A quick and easy walkthrough to getting your first review on Yelp Think about the last time you bought something on Amazon, booked a trip or looked up a recipe online. You probably looked at reviews in that process. Reviews are a part of our everyday life, and consumers trust reviews. As a business owner,… Read more
Phone Photography 101 – How To Take Great Photos Of Your Business
Welcome to Phone Photography 101 where you’ll learn simple tricks to taking great photos! Great photos are an important thing nowadays. Did you know that uploading photos to your Yelp page is one of the best things you can do for your business? In fact, businesses who have between 1–5 reviews and 10 photos get… Read more
A Simple Trick For Finding Your Business’ Tone Of Voice
Think for a second about how your favorite brands make you feel when they speak to you. Now imagine how you want your customers to feel when you speak to them. The way you achieve that is by finding the right tone of voice for your brand. Are you confused about what tone of voice… Read more
How To Optimize Your Tone Of Voice To Connect With Your Audience
So you’ve arrived at the three words to identify your brand in the first part of our tone of voice guide for small businesses. You’ve graduated to part two! This time around, we’re diving a little deeper and sharing our best practices for incorporating tone of voice into all the communication channels out there. Remember… Read more
Why It’s Important To Upload Photos Of Your Business To Yelp
Imagine you’ve just signed up for a dating app and are completing your profile. You’ve taken the time to upload photos that let people see the best sides of you. Maybe you chose a photo of you with your family, a picture with your closest friends, and a photo with your adorable pet (get those… Read more
DOs and DON’Ts of Responding to Reviews on Yelp
Responding to reviews is good for business According to a recent study, 30% of consumers think how a business responds to their reviews is important when they are choosing a local businesses. As a business, responding to reviews is more important than ever. For a growing number of consumers, it’s no longer just what consumers… Read more
6 Ways To Market Your Landscaping and Lawn Care Business
Few people are as busy as service business owners. And few fields move as fast, or seem as complicated, as small business marketing. But you don’t have to be an expert to know who will want to work with you, and why they should bother. And finding the who, and showing them the why, and… Read more
6 Simple Marketing Tricks for Electricians and Electrical Contractors
When you first decided to go into business yourself—marketing probably wasn’t your biggest “top of mind” priority. And if you’re like most of us—with hundreds of things you jungle in a week—we doubt it’ll ever be your number one concern. Too often, when we ask for advice on how to market our electrical contracting business,… Read more
Can You DIY Your Small Business’ Financial Analysis?
Let’s Walk Through the Basics When you first started dreaming about opening a small business—you probably weren’t fantasizing about spreadsheets. Or really any financial analysis for that matter. But behind every feasible, profitable, full-of-potential new enterprise, there are a lot of numbers to crunch. Luckily, the equations that make up the backbone of your small… Read more
How To Celebrate Pride Respectfully As A Small Business Owner
Celebrate LGBTQ+ rights without the risk of co-opting Pride. June is the most wonderful time of the year. It’s the month that marks the start of summer. The sun is shining, the flowers blooming, and corporate logos start to emerge from their chrysalises reborn as beautiful rainbows. This year, there have been a number of… Read more