Your Definitive, “Out-the-Gate” Small Business Marketing Checklist
Here are a few easy “to-do”s to mark “done” before you launch. If you ask a marketer about a plan-of-attack for your small business, you run the risk… Read more
How To Tell If A New Customer Is From Yelp
You just got a brand new customer from Yelp – congrats! All of the hard work you’ve been putting in both on and offline to grow your business has begun to pay off. Taking a step back, how are you measuring your efforts? How do you know what is working for you and what isn’t?… Read more
The Guide To Understanding Yelp Search
Have you ever done a search to see where your business shows up on Yelp? It makes sense: every business wants to be number one for the searches that matter to their business. In order to get more exposure for your business on Yelp, it helps to understand how Yelp works. How does Yelp determine… Read more
How to Manage and Measure Your Yelp Ads Campaign
You started running your Yelp ads and are ready to grow your business. Which is great. But it might also have you wondering how to get the biggest bang for your buck. Or how to even know if your ads are doing well in the first place. There are a few things you can do… Read more
Yelp Reservation’s Improved Waitlist Management
Yelp Reservations has upgraded the Waitlist Management features with a new look and feel. Why? Efficiency is the name of the game when running a smooth operation. By speeding up common iPad actions and making it easier for your staff to see important information at quick glance, you’re able to get more parties through the… Read more
Creating a Yelp Page for Your Brand New Business
First of all, congratulations—you’re a new business owner! What an exciting time – you took the plunge. It’s time to start thinking about putting your business out there and getting customers. With 97% of consumers using the internet to find a local business, and 86% of consumers read reviews for local businesses, you’ve come to… Read more
10 Low-Cost Market Research Tactics For A Small Business Owners On A Budget
Some told him it was a rash idea—but 15 successful retail locations later, Sal was sure he’d proved them wrong. When it comes time to expand their business, some entrepreneurs spend years sussing out the right location. They look at property values, highway access, available lots, taxes, and projected demographic shifts. Sal the Tire King… Read more
The “Walk-Me-Through-It” Guide To Nailing Down Your Small Business Value Proposition
The cynics will say: you can’t just open a coffee shop anymore. There’s already one on every corner. That’s why when someone asks: “What does your company do?”—what they’re really asking is: “What does your company do that’s so dang special?” or “Why should your company exist?” Your value proposition is the answer to that… Read more
May’s Free Webinars For Business Owners
Yelp’s Free Webinars For Business Owners Now through the end of May, we’ll host four free webinars covering a variety of topics. Each of these webinars has been curated from a list of our most frequently asked business owner questions. Below are the dates, titles, and descriptions of each webinar. Click the title to register… Read more
Getting the Most Out of Your Yelp Ads Program
So you’ve just taken the next step to grow your business with Yelp…now what? Welcome to Yelp! We’re excited to feature your business when consumers search for a business like yours. Whether you’re a Yelp for Business Owners guru or seeing your account for the first time, it’s important to understand the tools that come… Read more
5 Updates You Should Make To Your Yelp Page
In every neighborhood there’s that one house. I’m sure you know it. The house where the Halloween decorations are up until December, the holiday lights are up until May, and you can still find last year’s Easter eggs all year round. As time goes on, things change (or at least they should). The same goes… Read more