Think for a second about how your favorite brands make you feel when they speak to you. Now imagine how you want your customers to feel when you speak to them. The way you achieve that is by finding the right tone of voice for your brand. Are you confused about what tone of voice… Read more
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How To Optimize Your Tone Of Voice To Connect With Your Audience
So you’ve arrived at the three words to identify your brand in the first part of our tone of voice guide for small businesses. You’ve graduated to part two! This time around, we’re diving a little deeper and sharing our best practices for incorporating tone of voice into all the communication channels out there. Remember… Read more
Yelp Data Identifies Five Boomtowns Around The Country, Amid Sluggish Economy
Milwaukee. Honolulu. Portland, Maine. Memphis. Louisville. These five cities anchor metro areas with the country’s strongest combination of business growth and consumer demand, according to the Yelp Economic Average — an economic indicator that uses Yelp data to track the U.S. local economy and 50 top metros around the country. Far from the biggest and… Read more
Yelp Celebrates Amelia Earhart Day
IWASM in Cleveland by Elizabeth Sturm Photography This July 24 marks Amelia Earhart Day – a day created to remember the legacy, fearlessness and advocacy of the infamous trailblazer. Not only was she the first female aviator to fly solo across the Atlantic ocean, but an early supporter of the Equal Rights Amendment and an… Read more
Meet The Maker: Tracia Forrest, Artisan Fine Wine & Spirits
Founder Tracia Forrest at Tulsa’s Artisan Fine Wine & Spirits When Oklahoma’s liquor laws changed, longtime wine industry veteran Tracia Forrest knew she was uniquely poised to take on a new challenge. In 2016, she opened Artisan Fine Wine & Spirits, a Tulsa-based wine and spirits wholesaler and distributor, focusing on small and midsize wine… Read more
Rochester Elites Takeover Midtown EATS
The Yelp ROC Elites enjoyed a private experience at Downtown’s favorite culinary pop up, Midtown Eats. As attendees took over Parcel 5’s deck area, business owners brought samples over of everything from crab rangoon nachos to loaded pulled pork kettle chips, and sipped on a complimentary PBR! Elites enjoyed bites and sips from the following… Read more
Why It’s Important To Upload Photos Of Your Business To Yelp
Imagine you’ve just signed up for a dating app and are completing your profile. You’ve taken the time to upload photos that let people see the best sides of you. Maybe you chose a photo of you with your family, a picture with your closest friends, and a photo with your adorable pet (get those… Read more
DOs and DON’Ts of Responding to Reviews on Yelp
Responding to reviews is good for business According to a recent study, 30% of consumers think how a business responds to their reviews is important when they are choosing a local businesses. As a business, responding to reviews is more important than ever. For a growing number of consumers, it’s no longer just what consumers… Read more
Top 50 Places to Eat in Grand Rapids
It’s no secret that the beer flows like water in Grand Rapids, but the culinary scene is certainly a gem hidden in the midwest. Yelp has compiled the Top 50 Places to Eat in Grand Rapids. From burgers and BBQ to vegan pizza and poké bowls, you’re sure to find something to please your palate…. Read more
The Rise of Korean Food and Ramen in America
Like the rest of America, at Yelp we’re big fans of Ali Wong’s newest rom-com, Always Be My Maybe. The movie got us thinking about Asian representation in film, as well as on our taste buds, so we decided to look at Yelp data for answers. It’s clear that certain Asian cuisines are experiencing a… Read more