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You can be naughty or nice — just shop local is all we’re saying.



Ho ho ho! The season of giving is upon us. But if you’re the type to give up and resign to shopping at some massive big box store, we at Yelp would like to give you three jolly reasons to reconsider.

#1 Because you like stimulating two-fers!

That’s right. Two for one! Every time you support a local merchant you not only end up giving someone a thoughtful gift, but you keep the money in your city and stimulate the neighborhood economy. Try to envision the sales tax going to help fill a pothole or support your local public school. Feels good already doesn’t it?

Yelpelf
#2 You’re instantly giving cooler gifts!

Local merchants have passion behind their merchandising. Each item they stock is hand-picked to appeal to a unique aesthetic and to truly stand out. That means your presents will have presence — no elves required.

#3 Small merchants have deals too!

Want proof? Well, sonny, they’re posting them right here!
… I know what you’re thinking: “Sure, Santa Nish, that all makes sense. Trouble is, I’m not that sure what are the yelpiest shops in my city these days…”

Well hark! As the editor of more than 30 Weekly Yelp newsletters that go out each week, I’m proud to announce that our November 24 issue is all about those very stores. That’s 30-odd cities and more than 620 locally-owned businesses featured throughout the US, Canada and the UK, all cooler than a polar bear’s toenail. Are you signed up to get yours?

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