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Yelp Partners with Sprinklr to Bring Hyperlocal Social Analytics to Local Businesses



As of today, Yelp is partnering with social media monitoring platform Sprinklr to offer businesses the ability to monitor their Yelp reviews and analyze sentiment for the first time. Already an industry leader, this partnership sets Sprinklr apart as the only social insights company to have official access to Yelp review analysis.

Why is this big news? Because Yelp data is the ultimate resource for local business intelligence and up-to-the-moment intel on consumer feedback, and this partnership gives a never-before-seen look at this data that is enormously helpful to brands trying to improve their customer service and product. Yelp data is already used to power local info in the auto industry, search engines, and hundreds of apps and services because we have better quality, more in depth intel than anybody in the business.

Sprinklr will use Yelp data, in addition to 20+ other social media channels like Facebook and Twitter to help large brands, like David’s Bridal and Outback Steakhouse, better understand what their customers are saying online. In addition, Sprinklr allows large brands to understand how conversations are trending over time, either positively or negatively, and exactly how customers feel about specific aspects of a businesses’ locations, such as service, decor, facilities, value, and more. They mine Yelp review text to create word clouds and sentiment scores, among other tools. Businesses around the world, both large brands and local, can now take advantage of this holistic monitoring ability through Sprinklr.

Yelp and Sprinklr

For businesses who want to join the conversation with their customers and engage with them directly, we recommend claiming your Yelp pages, responding to reviews and adding photos and business information. Whether you’ve got one location or many, get started at biz.yelp.com.

Want to learn more about Sprinklr’s offerings? What are you waiting for?! Check them out at sprinklr.com.

Are you a social monitoring or analytics company looking to partner with us? Let us know at bd@yelp.com.

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