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Yelp Names Women-Owned Businesses as “Ones to Watch” in Home & Decor in 2021



Since its launch in 2019, more than 280,000 businesses have adopted our women-owned attribute, and consumer interest in women-owned businesses was up 2,739% in 2020 compared to 2019. With this rise in interest in supporting women-owned businesses, we’re celebrating Women’s History Month this March by sharing a list of standout female-owned home and decor businesses on our platform. 

Whether you’re looking for women breaking barriers in male-dominated spaces such as roofing and home repairs, or handmade furniture and unique housewares, or a business redefining what sustainable moving looks like, our list of great female-run businesses has got you covered. 

In order to identify women-owned businesses to watch across the U.S., Yelp’s data science team started by combing our data to identify businesses with the woman-owned business attribute in categories like “home decor,” “handyman” and “home organization.” From the candidate businesses, we narrowed the list down through weighing a variety of factors, including a national presence, recent inclusion in Yelp Collections, average rating and review counts. Finally, we used human curation to identify trendsetting businesses in the home space to determine the final Ones to Watch.

In addition to stellar businesses in the home and decor space, check out our women-owned One’s to Watch in food and beauty, as well as women-owned bookstores, in our blog post here. Businesses listed are organized alphabetically.

Yelp’s One’s to Watch 2021: Women-owned Home & Decor Businesses

54kibo – Brooklyn, NY

  • Founder Nana Quagraine always loved the unique contemporary African design items she found on trips home to Ghana, and while African designers often inspire global design, she realized these designer’s creations were largely under-represented and hard to access globally. 54kibo sells one-of-a-kind home decor and lifestyle accessories including lighting, rugs, throw pillows, wall art and furniture at https://54kibo.com/collections/home-living

Photo via 54kibo on Yelp 

Boxup – Brooklyn, NY 

  • This sustainable moving company’s mission is to make it easy for New Yorkers to pack and move without trashing our planet. BoxUp is changing the future of moving by delivering eco-conscious moving supplies to your door and picking them up when you’re done. BoxUp carries 14 products that are either recyclable, sustainably sourced, biodegradable or made out of recycled material. 

Drea Custom Designs – New Orleans, LA 

  • A small boutique specializing in luxury custom curtains, roman shades, window treatments and designer accent pillows. Drea Custom Designs is located in the beautiful historical city of New Orleans, but works with clients across the U.S. 

Florabrook – New York, NY 

  • Started in 2014 on the Lower East Side by Caroline “Flora” Lahti, Florabrook offers a selection of whimsical dried bouquets that will last a lifetime, paired with modern vases. Check their social feed to stay in-the-know for upcoming virtual flower arranging classes, and shop Florabrook’s dried flower selection at http://www.florabrook.com

Fusion Light and Design – Denver, CO 

  • A lighting showroom and design firm based in Denver, Colorado, they specialize in modern, stylish interior and exterior lighting that has the power to transform a space. Shop Fusion Lighting at https://fusion.lighting/landing

Good Eye Living – Tucson, AZ

  • Opened in 2018, Good Eye Living specializes in selling vintage furniture and home goods. They are bringing vintage furniture to their online store soon, and in the meantime, shop their distinct home accessories like rugs, pillows and blankets, planters, and birdfeeders at https://www.goodeyeliving.com/home-accessories 

Goodies L.A. – Los Angeles, CA 

  • Marie F. on Yelp sums it up best: “I just found them during the lockdown and I have to say they have some of the best quality wood products at a very affordable price (nothing over $25 ). All of their teak bowls, mortar and pestle and catchall are amazing and durable (yes, I use the hell out of all of them). I’m still waiting for my teak ladder and side tables that will be coming in soon!! Yay!” Shop at https://goodies.la

Photo via Goodies L.A. on Yelp 

Handyma’am – Brooklyn, NY 

  • Handyma’am is one woman with several tool bags who can fix, build, install and create just about anything. After 7 years as a corporate brand carpenter, Katie XX decided to start her own business, blazing a trail as an entrepreneur for female painters, electricians and handymen. Don’t take our word for it, read her many 5-star reviews.

HER Roofing – Portland, OR 

  • Women make up only 0.5 percent of the roofing professionals in America, and HER Roofing is changing what it means to be a woman in the industry. Owner Jana Barnbrook is a founding member of National Women in Roofing, has won a variety of awards in her field, and is a certified green contractor; redefining an entire industry by blazing a trail for women in a male-dominated field. 

Hoarderly – Multiple Cities and Virtual Appointments 

  • Hoarderly has fans spanning from NYC to L.A., and a killer social media feed that could inspire even the messiest of people to dream of color-coded closets and perfectly organized drawers. It’s not uncommon to see declarations such as: “I can’t recommend this company enough,” “Absolutely life changing! “ and “The greatest decision you will ever make in your life” in their Yelp reviews. 

Lucca Laser Workshop – Cincinnati, OH

  • This Yelp review from Alexander P. says it all: “Can we acknowledge how Lucca is not only woman-owned, but also celebrates that women can be manufacturing engineers, designers, and successful business people?! It was really cool to read about the owner’s past experiences in her father’s machine shop that inspired her to take everything on.” Shop their unique clocks, mirrors, planters, vent covers and more at https://www.luccaworkshop.com/alldecor 

Photo via Lucca Laser Workshop on Yelp

Mociun – Brooklyn, NY 

  • Designer Caitlin Mociun curates expertly crafted pieces made by new and emerging artists as well as obscure brands that are rich with heritage. Mociun offers a thoughtful edit of objects such as blankets, vases, drinkware, pillows, and more, to adorn your home. Shop Mociun’s home goods at https://mociun.com/collections/home

Nicole Crowder Upholstery – Washington, D.C. 

  • Nicole’s motto? “I design furniture that is the spirit of you. So, when you come home, you can truly sit with and enjoy yourself.”  With an emphasis on slow creation and design, and inspirations that span from the concrete to the nebulous, Nicole Crowder Upholstery creates custom furniture for clients across the country. Shop her meditation pillows here, or schedule a virtual consultation to design a custom piece. 

Northrup’s Furniture Shop – Austin, TX 

  • Run by three skilled women craftspeople (or a “crew of single moms” as they proudly declare!), Northrup’s Furniture Shop specializes in furniture restoration, upholstery, repair and more. We love their mid-century modern restored pieces and the before and after photos they share on social media.  To shop their refurbished finds visit https://northropsfurnitureshop.com/shop

Sable Candle – Grand Rapids, MI 

  • Sable candles are made with 100% soy wax from American farms that provide a clean, eco-friendly burn, and their premium fragrances are phthalate and toxin free. Sable uses ethically sourced materials and works with American companies to create their products, including materials, ingredients, printing, packaging and label design. We’re partial to their Lady Boss candle. Shop at https://www.sablecandleco.com/about 

Stella Tribeca – New York, NY 

  • Stella Tribeca offers a carefully curated collection of bed, bath, and table linens, as well as decorative accessories and fragrances from across the globe. All items in their store and on Shop Stella Online are handcrafted, made under fair labor conditions and with methods that are not harmful to the environment.

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