Yelp launches “Bangs Insurance Giveaway” to give consumers $200 towards a new hairdo, after spike in searches for bangs

Whether you’re looking for curtain bangs, side swept bangs, micro bangs or something else, bangs are an easy way to freshen up a haircut or transform a look, and they’re a popular choice in the winter. In fact, Yelp data shows February is the most popular month for people to get bangs, with an increase in searches for the hairstyle every February for the past four years. Though, however expertly they’re cut, bangs can be a major hair commitment and some may regret their decision to venture into fringe territory. As some of us may have experienced — bangs regret is real.  

To provide some peace of mind to those who are eagerly counting down the days until their fringe grows out, today, we are launching “Bangs Insurance” — a new giveaway to help Yelp users cope with bang woes. Yelp’s “Bangs Insurance” will give 100 people $200 to use towards a new do from a hair salon found on Yelp.* After all, checking ratings and reading reviews can help you find a highly-rated salon and a beloved stylist who will have you looking your best. 

Yelp data reveals that bangs have increased in search popularity each year since 2018 (searches for bangs were 87% more popular in 2021 than in 2018). Searches for “curtain bangs” — a disco-era inspired take on the look — spiked 828% in 2021,** leading Yelp to name the style as a beauty trend to watch in 2022. So far this year, celebrities ranging from Lady Gaga and Jennifer Aniston to Kendall Jenner and Kristen Stewart have been seen sporting freshly cropped bangs. In fact, “Should I get bangs?” has even been called one of the top three “existential questions that have plagued the human psyche since the dawn of time.” 

“Many people are loving these hairstyles, but for anyone experiencing bang regret after their new crop, Yelp has got you covered with the first-ever Bangs Insurance,” said Yelp Trend Expert Tara Lewis. “No matter what type of  bangs you have — French girl bangs, curtain bangs, or the latest trend, bottleneck bangs — it never hurts to have insurance when you’re trying a bold new look.” 

To enter to win Yelp’s “Bangs Insurance Giveaway”, consumers simply use the Collections feature on Yelp to bookmark a beauty business they’d like to visit for their next hair appointment and submit a screenshot of the bookmarked page for a chance to win $200. Visit BangsInsurance.Yelp.com to submit your entry and view the Official Rules. Enter to win starting today, March 15, through March 29. Winners will be notified by April 15.

Share your favorite local hair salons with us on Twitter, TikTok and Instagram @Yelp!

*No purchase necessary. One hundred randomly selected winners will receive a $200.00 gift certificate to help cover the cost of their next cut. To enter for a chance to win, participants must submit a screenshot of their favorite Yelp bookmarked hair salon. See official rules at BangsInsurance.Yelp.com.

**Yelp Internal Data 2021, compared to searches for “curtain bangs” in 2020.