Yelp has built a recognizable brand over the last decade through word of mouth from loyal users who love Yelp so much they told all their friends about us. While 10 years may not sound like a lot, that’s like 90 in Silicon Valley years, so it’s pretty cool to see how far we’ve come. That said, this is still the beginning of our story, and our goal is to help people the world over get to know Yelp, so we’re excited to announce Yelp is releasing its first TV and digital ad campaign.
You may recognize our bearded spokesdude…he’s Ben Sinclair, the writer and star of a cult comedy web series on Vimeo called “High Maintenance,” which was just picked up by HBO. His comedic style couldn’t be a more perfect fit with Yelp and we’re excited to see Ben’s hard work paying off as others discover his talent.
For all the Yelpers out there, this spot probably hits home. We’ve all had those moments where a bit of Yelping saved us from a potentially disastrous situation.
Like when you picked the first result for a body shop that popped up on Yelp and it was the 5-star experience the reviews promised you’d get:
Or when that hot new restaurant turned out to be terrifying so you bolted and ordered delivery from Yelp instead:
Or when Yelp makes you look cool without even trying, like when an out-of-town friend visits and can’t get over how “connected” you are:
Or when you’re on a first date and you nail your order thanks to Yelp’s review highlights:
…so Yelp it first. We know just the place.