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Pumpkin Spice is King: Yelp Names 2020’s Biggest Fall Food & Drink Trends



Whether you’re cozying up with a pumpkin spice latte or you prefer a nice glass of cider, there’s no denying that fall is in full swing. To celebrate the cooling temperatures, Yelp’s data science team took a dive into search data to understand what flavors everyone is enjoying this fall. To gather this data, we looked at searches in the restaurant and food categories during the week of 9/21/2020 and compared it to the week of 9/21/2019 to determine the year-over-year relative change in search share to help prepare our palettes for fall.

Pumpkin and pumpkin spice continue to dominate fall flavors. Pumpkin spice lattes (up 72%), pumpkin pie (up 66%) and pumpkin cheesecake (up 242%) are just a few of the ways people love to get their pumpkin fix. Other flavors and dishes users are enjoying right now include brown sugar boba (up 200%) and mochi (up 96%). 

Searches are also up for apple cider donuts (up 117%) and apple picking (up 55%) as people look for socially-distanced outdoor activities. Check out our recent list of the top pumpkin patches across the US if you’re looking to make the most of the season.

As people continue to navigate the pandemic and look for ways to support their favorite local businesses, we found searches for patio restaurants (up 1,396%), outdoor coffee shops (up 593%) and drive through coffee (up 141%) are on the rise while traditional dine-in foods, like Japanese BBQ (down 92%), seafood buffet (down 67%) and Mongolian grill (down 87%) are down this season. 

While many people re-imagine their Oktoberfest plans, searches for beer types and breweries are down this year. Searches for craft beer stores, however, are up 26%, suggesting people hope to bring the Oktoberfest experience into their homes. 

Suadero tacos are poised to be the dish on everyone’s plates this fall. Suadero tacos, recently the subject of an episode of Netflix’s Taco Chronicles, saw a 6,218% increase, compared to the same period last year. If you can’t make it to Austin’s Suerte to try Chef Fermín Núñez’s spin on the dish, be sure to check this list of top taco spots in the US for an option near you.

Tell us what dishes you can’t wait to try this fall — on Twitter, Facebook, and Instagram @yelp!

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