Craig Stoll, owner of popular San Francisco restaurants Delfina and Pizzeria Delfina recently captured headlines after putting a few of his business’ negative reviews on staff t-shirts. The news broke on 7×7 and was picked up by numerous blogs and newspapers, even American Idol host Ryan Seacrest took note!
The local buzz has now spread nationally with NPR’s On The Media broadcasting this great interview. I enjoyed listening to his perspective on the complex relationship many business owners have with Yelp and online reviews.
The segment makes it clear: business owners generally understand that Yelp is a great way for consumers to find businesses, and for businesses to get good feedback about how they’re doing. However, negative reviews legitimately hurt, and it’s frustrating when a review feels unfair and you have no way to publicly respond. We’re listening carefully to owners like Craig, and I’m looking to see if we can’t address their concerns in a way that works positively with the Yelp reviewer community.