Not Just Open for Business: Be Open to All

Today we’re excited to announce that Yelp is joining forces with Movement Advancement Project and more than 175 partner organizations on the Open to All campaign to build awareness and understanding of the importance of nondiscrimination laws and defend the bedrock principle that when businesses open their doors to the public, they should be Open to All.

As part of our commitment, we’re introducing the “Open to All” attribute today, allowing businesses to distinguish themselves as a safe and welcoming place to everyone, regardless of race, ethnicity, national origin, sex, sexual orientation, gender identity and expression, religion or disability.

When visiting the Yelp page of a participating business users will be able to see whether or not the business is “Open to All.” Just look for it under “Amenities and More,” where you’d typically check if they offer takeout/delivery or accept credit cards.

Launched in response to the recent ruling on the Masterpiece Cakeshop v. Colorado Civil Rights Commission case, The Open to All campaign aims to step in where legislation falls short and help protect consumers from discrimination. Visit Open to All for more information.

Every day, consumers face varied degrees of discrimination. Beyond the LGBTQ+ community, this also unfortunately exists for many minority communities in our country and we are equipping consumers with the information they need to confidently patronize any place of business.

Today, many businesses are already pre-identified as “Open to All” on Yelp, including New Day Craft, Luna Grill and Garden Fresh Restaurants.

We encourage business owners who are proud to be “Open to All” to take the pledge and opt-in to the attribute on your Yelp business page. See our business owner guide for detailed instructions on how to manage business attributes. Business owners who make themselves as “Open to All” will also receive a window decal to display in their storefront.