Not unlike eating three meals a day, driving is a part of most of our daily routines. With the rate of car ownership rebounding in recent years and commute times in major U.S. metro areas increasing, studies suggest that Americans spent 70 billion hours driving in 2016.
To make those hours a little more productive, we’re excited to be working with automakers across the country to bring Yelp directly into your vehicle. Today, we’re introducing Yelp Reservations to the Buick Marketplace, helping drivers make reservations on-the-go, directly from their vehicle’s dash. Available in 2017 and newer models, depending on vehicle trim level, drivers will be able to quickly and seamlessly make reservations at participating restaurants in their area.
Yelp Reservations will also be available in the GM Marketplace, powered by Xevo, the leader in connected car software, providing reservation capabilities for more than 3 million Chevrolet, Buick, GMC and Cadillac.
According to a recent Xevo survey of drivers in the U.S. who frequently use apps on their smartphones, 58% said that at least once per week, they decide where to eat after getting into their vehicle. 68% of those surveyed said they would find it helpful to have the option of making a restaurant reservation directly from their in-vehicle touch screen while on their way to dinner.
As demand for new lifestyle experiences meets the availability of smarter and increasingly connected cars, Yelp and GM are pushing the envelope of what’s possible and introducing even more convenient ways to dine out.
Getting a table at an amazing restaurant should be easy. By embedding the Yelp Reservations booking experience into millions of GM cars, drivers have a fun, easy way to discover and secure a table at the best restaurants in their area.