Introducing Yelp Advertising Partner Program

Editor’s note: Did you see the date on this post? It’s a little old, but you can check out our latest update on the Yelp Advertising Partner Program.

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Allowing Agency Partners to Independently Sell and Manage Client Campaigns

We’re excited to introduce the Yelp Advertising Partner Program, giving agencies the ability to sell and manage Yelp ads campaigns on behalf of their small and medium-sized business (SMB) clients.

Through the Yelp Advertising Partner Program, agency partners can now offer their clients increased campaign management from account planning and proposals to reporting and performance evaluation. In the past, agencies worked through a Yelp advertising contact to sell and manage Yelp ads. This new program aims to make that process quicker and more effective.

Today, we have more than 250 agency partners participating in the Yelp Advertising Partner Program. With the ability to directly sell and manage Yelp ads, agencies enjoy increased campaign flexibility and centralization. As the program matures, we are equipped to continuously adapt to the structure of our agency partners to help design and execute ad campaigns that benefit their clients.

As a Yelp Advertising Partner, agencies receive white-glove service, access to powerful campaign tools and cost-effective profile enhancements.

White-Glove Service

• Dedicated support team

• Strategy sessions with dedicated support team

• Campaign flexibility with month-to-month programs

• CPC Promotion eligibility (limited to first-time Yelp advertisers)

• Exclusive partner events and trainings

Powerful Campaign Tools

• Centralized dashboard for all advertising clients

• Upgraded tracking capabilities

• Analytics for better performance and on-demand reporting

• Co-Selling and Proposal Building resources

• Ability to customize CPC campaigns

Cost-Effective Profile Enhancements

• Profile discounts tied to the level of ads spend

• Video hosting included as part of an enhanced profile

The goal of this program is to partner with agencies providing Search Engine Marketing (SEM) and Pay Per Click (PPC) services to SMB and Business-to-Consumer (B2C) clients. The channel team is proud to partner with businesses who share Yelp’s stance against review solicitation of any kind. After completing training and an ads certification test, partners work with the channel team to sell and manage campaigns for clients and prospects.

We’re already working with a number of agency partners that can attest to the value of this new program.

“It’s refreshing in our industry to have a reliable vendor we can count on, especially when there are tight deadlines. Our Yelp team members have been more than amazing when it comes to answering questions and helping us serve our clients in the best way possible,” said Josh Wilhelm, Partner at Lighthouse Graphics. “The tips and advice they have shared with us have been incredibly helpful. Because of the service we have received, we have been able to increase the work we do with our clients through the Yelp platform exponentially. We look forward to working with our Yelp team for many years to come.”  

“Yelp has been a phenomenal Local Value Partner. Our point of contact has been instrumental in helping our clients understand the value of Yelp advertising as part of their advertising portfolio,” said Rob Lewis, President at Local Value Marketing. “She has gone above and beyond the call of duty so much so that I implicitly trust her with my clients.”

Interested in becoming a Yelp Advertising Partner? Click here.