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Sales 101: Recommended Reading



Looking for more resources about Sales? This book comes highly recommended from one of Yelp’s Training Managers.

Little Red Book of Selling

 

About the Author:

Jeffrey Gitomer is a leading authority on sales and customer service whose clients include IBM, AT&T, Coca-Cola, and Hilton Hotels, among others. He is also the author of the syndicated weekly newspaper column Sales Moves, and author of the bestselling book The Sales Bible, also available from Wiley.

 

Overview:

A new guide from the author of The Sales Bible helps salespeople learn why sales happen, and how it has everything to do with understanding buying motives and taking ethical actions, allowing the readers to make sales for the moment and for the rest of their lives.

 

Why We Recommend:

“This book is essentially a beginners guide to any sales career. It's sets the foundation for understanding and working your way through a successful sales cycle. It mainly focuses on the wrong way and the right way of doing things. Its main theme is that people want to buy! It's a quick read and even includes cartoons to illustrate basic sales info.” – John R., Sales Manager in Phoenix   

 

 

 

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