Meet Drew Canniff. As a three-year veteran of Yelp’s National Advertising team, Drew helps national companies engage with their clients. Prior to joining Yelp Sales, Drew learned the ropes of online digital advertising while working for tech companies like LinkedIn and Yahoo!
How did you first hear about Yelp and the job opening?
I heard about the job from a friend and former colleague who started in 2008. I had heard of Yelp and thought it was a very useful service. As I looked into it more, I knew it was a perfect match for my skills. In early 2009, I expressed interest in coming to Yelp, but unfortunately they were not hiring. When an opening came months later in December, I aggressively pursued it.
What comprises a typical day for you?
My day starts off with a quick read of industry news via email and Twitter, usually on my commute into office. The day is largely balanced around client meetings – having them, securing them, or preparing for them – and working on client proposals. We individually craft proposals that deliver targeted display ads to their audience across Yelp.
What's the BEST part of working for Yelp?
It feels great to be part of a company that is making a huge impact in the community and in support of local businesses. It’s rewarding, and the culture here allows for people to be heard and make meaningful contributions.
What separates Yelp from other places you've worked?
The moment I walked in it was clear a primary difference was energy. It’s a tidal wave of energy here with people feeding off of one another. The intensity is high, and it enhances passion and creativity.
What would be your one piece of advice for someone interested in your role?
Identifying and spending your time and energy on the right opportunities is crucial in determining the level of success you can have in this role. If you have a constant prioritization of your focus it will open you up to make significant and impactful deals. Combining that with a tenacious, passionate and positive outlook is what I've seen as the success recipe for others here.