For over 50 years, the U.S. has celebrated Black History Month in February (shout-out to Carter G. Woodson!) The U.K. has recognized Black History Month in October since 1987. For all, it’s a time to honor the rich cultural heritage, triumphs, and adversities of the Black community and shine a light on the people and organizations creating positive change in society. Let’s continue to magnify Black voices this month and year-round. Check out ways we celebrated this month:
15 Percent Pledge
Yelp joined the 15 Percent Pledge in August 2020 to support their mission of increasing visibility, support, and market share for Black-owned brands. As part of our commitment, Yelp has increased the share of Black-owned businesses we work with through our calendar of Community events, internal community events, as well as in PR and social campaigns.
Q1 Yelp Care Package
All year long, we’re finding opportunities to recognize the past and create change in the present and future. Our Yelp celebrations kicked off with Black History Month, followed by Women’s History Month in March. We sent care packages with a focus on Black-owned and women-owned businesses, who have courageously created their own pieces of history.
February 3: BlackBurst Presents – Soulful Session
To kick off the Black History Month celebrations this year, our Yelp Employee Resource Group, BlackBurst, hosted their first Soulful Session of the year. This was a time to chat with fellow BlackBurst members about the latest happs.
February 8: Scarcity Mentality Workshop
We hosted a virtual presentation and small-group discussion on the topic of scarcity mentality led by Jenny Dorsey in collaboration with Studio ATAO. Specifically, we examined the root causes of scarcity mentality, starting with the Asian American community while also opening the conversation about its effects for Black and Latinx communities.
February 16: Sofar Concert Black History Month
We partnered once again with Sofar Sounds for a virtual concert featuring Black emerging artists.
February 17: Learn How to Write for Justice
We invited Dr. Artika R. Tyner to host a workshop on writing for justice. Dr. Tyner is a passionate educator, award-winning author, sought-after speaker, and advocate for justice. She is committed to training students to serve as social engineers who create new inroads to justice and freedom.
February 22: Black History Month Special – Cooking with Chef Nelson German
Yelp Employee Resource Groups, SomosYelp and ColorCoded, cooked alongside Chef Nelson German, a Top Chef Season 18 contestant and chef/owner of alaMar and Sobre Mesa in Oakland, California. Born and bred in Manhattan’s Washington Heights, German began his career in New York City. German’s menus invite a diversity of conversations with Afro-Dominican recipes celebrating his roots.
February 23: BlackBurst Presents – Panel on Black Excellence
Celebration is just as important as education. We made space for joy this Black History Month while chatting with folks who exemplify Black Excellence in our Yelp world. Our very own Tara L., BlackBurst’s executive sponsor, led a discussion on the beauty and nuances of Black Excellence.