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A Day in the Life of an International CM – Madrid



Next up is Lolo R.,
our Madrid man on the street. He talks about who first introduced him
to Yelp (his current boss!), doing work on Madrid’s Wi-Fi enabled public
transport and where one can find the best Sunset views in his city!

Take it away, Captain!

El siguiente es Lolo R., nuestro
hombre encargado de las calles de Madrid. Habla sobre la persona que le
descubrió Yelp (el que es ahora su actual jefe), cómo trabajar en los
autobuses públicos de Madrid que cuentan con WiFi embarcada… ¡y sobre
dónde se puede ver la mejor puesta de sol en su ciudad!

¡Su turno, Capitán!

Day in the Life of...Lolo in Madrid - Google Docs

What did you do before becoming a CM at Yelp?
I
was a journalist. I worked for trend and fashion magazines for quite a
while, and then I jumped to the dark side — PR (but I loved it!)
¿Qué hacías antes de convertirte en Responsable de Comunidad en Yelp?
Era
periodista. Empecé trabajando en revistas de tendencias y moda durante
bastante tiempo, y luego di el salto al lado oscuro: las relaciones
públicas (¡aunque me encantaba!).

How did you find out about Yelp?
Although
I knew Yelp from the States, I didn’t know it was available in Spain
until I heard about it from a guy I knew (who is now my boss). He called
me one evening (and I am a Spaniard, so by “evening” I mean “night”)
and he asked me to have a meeting to talk about Yelp. When it was over, I
ran home to write my very first review. I was very excited!
¿Cómo te enteraste de la existencia de Yelp?
Aunque
conocía Yelp de los Estados Unidos, no sabía que funcionaba en España
hasta que se lo oí a mi jefe. Me llamó una tarde (y como buen español,
con “tarde” me refiero a “noche”) y me pidió que asistiese a una reunión
sobre Yelp. Cuando acabó, corrí a casa a publicar mi primera reseña.
¡Estaba emocionadísimo!

How do you describe your job to people?
My
actual words are “I work for a cool website that connects people with
great local businesses, from restaurants to plumbers. We’ve got an
awesome Community of people sharing experiences about those businesses
and my job is to love them very much!”. I should just get a t-shirt
made.
¿Cómo describes tu trabajo a la gente?    
Mis
palabras son, tal cual: “trabajo para una página web que conecta a las
personas con negocios excepcionales, desde restaurantes hasta
fontaneros. Tenemos una Comunidad de usuarios maravillosa que comparte
sus experiencias en diversos negocios, ¡y mi trabajo es quererles y
mimarles mucho!”. ¡Mola tanto que debería imprimirlo en una camiseta!

What’s been your favorite Yelp moment?
Once I met the business owner of Senf,
and she told me that her mother printed my review and showed it to her
friends in her hometown (Saragossa). I thought it was such a great
thing, and it reminded me that spreading the word about great local
businesses is a beautiful thing to do for a living.
¿Cuál ha sido tu “momento Yelp” favorito?
Un día conocí a la propietaria de Senf,
y me contó que su madre había impreso mi reseña y se la había enseñado a
todas sus amistades en su ciudad de origen (Zaragoza). Me di cuenta
entonces de que lo que hago para ganarme la vida (correr la voz sobre
negocios locales maravillosos) es algo precioso.

What’s been your favorite event that you’ve thrown?
It was one of my most recent events! It was the Yelp Passport to Malasaña kick-off party.
I had all my Yelp workmates around and we all dressed up as cabin crew.
We have several pictures where we really look like we were on a plane!
De los que has organizado, ¿cuál ha sido tu evento favorito?
¡El último! Era la fiesta de presentación del Pasaporte Yelp a Malasaña,
y todos mis compañeros de trabajo me acompañaron, vestidos como si
fueran parte de la tripulación de un avión. ¡Tenemos varias fotografías
en las que realmente parece que estamos en un aeroplano!

What most surprised you about working at Yelp?
When
I started to work here, I thought that not having an office would mean I
would have no bond with workmates. It turns out there is plenty of time
to meet each other, and that distance doesn’t make it difficult at all
to connect with someone and to build strong friendships that I hope will
last forever.
¿Qué es lo que más te ha sorprendido de trabajar en Yelp?
Cuando
empecé a trabajar aquí, pensé que el hecho de no ir a la oficina
significaba que iba a ser imposible establecer lazos de amistad con mis
compañeros de trabajo. Y al final ha resultado que hay mucho tiempo para
que nos conozcamos entre nosotros, y que la distancia no hace difícil
en absoluto conectar con alguien y construir una amistad sólida (que,
espero, dure para siempre).

What does “Yelp” mean in your language?
Nothing!
But it sounds so similar to Help! that almost everyone sings this old
song when I say the name and they don’t know what it is: http://www.youtube.com/watch?v=ZT2afY0jE-8
¿Qué significa Yelp en tu idioma?
¡Nada!
Pero suena tanto a “Help!” que cada vez que se lo menciono a alguien y
no sabe de qué va, termina canturreando esta canción:
http://www.youtube.com/watch?v=ZT2afY0jE-8

What’s the strangest or oddest Yelp review that you’ve come across?
I have two favorites. First, this:
It’s just about two big metal sheets in the street. I always wondered
what they were until, reading this review, I learnt it was a public WC
some time ago. And the truth is that I remember it!
And this: A bench in the middle of the Plaza de Cibeles. But, as stated in the review, it is the best place to see the sunset in Madrid.
¿Cuál es la reseña más rara que te has encontrado en Yelp?
Tengo dos favoritas. Primero, esta:
es sobre dos placas de metal que hay en la calle. Siempre me había
preguntado qué eran, hasta que leí este comentario y me enteré de que es
un antiguo baño público. ¡Y lo cierto es que lo recuerdo!

Y esta: un banco en mitad de la Plaza de Cibeles. Pero, tal y como dice la reseña, el mejor sitio para ver la puesta de sol en Madrid.

What’s your favorite thing about working for a company like Yelp?
That
everyday is different. I haven’t had one day like the other, because
I’m always doing many different things. Throwing an event (or preparing
it). Planning a large scale marketing campaign. That I have a bunch of
workmates so brilliant and so kind that they even let me steal some of
their ideas. That I get to write a weekly every week about cool places
to go. And that after all, I get paid for what most people would
consider just having fun. Isn’t that pretty awesome?
¿Qué es lo que más te gusta de trabajar en Yelp?
Que
cada día es diferente. No he tenido ningún día que se pareciese a otro,
porque siempre hago muchísimas cosas: organizar un evento, prepararlo,
planear una campaña de marketing a gran escala… Pero también, que
tengo un puñado de compañeros de trabajo tan brillantes como generosos,
que incluso me dejan robarles algunas de sus ideas, o que tengo el honor
de escribir un boletín semanal con los sitios más interesantes que
visitar en mi ciudad. Y que, después de todo, me pagan por lo que mucha
gente consideraría, simplemente, divertirse. ¿A que suena bien?

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