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Yelp LA’s Passport to Atwater Village



Holy Atwater Village!

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Yelp's Passport to Atwater Village was a doozie of events that highlighted this charming hood's wonderment of bakeries, bars, and beyond. This 10-day promotion of (mostly) free events celebrated the businesses that make up the bustling streets of Los Feliz Blvd. and Glendale Blvd. (and Casitas Ave.). and if you were able to partake in a handful, you would officially be a Jack of all trades, from knitter to screen printer to terrarium maker to Scotsman to book/cd specialist to foodie to brew master to marathon runner to pastry expert to crystal enthusiast to Spanish culture connoisseur and the list goes on…

We started off on Monday, October 10 with an off the beaten track kick off party at Atwater Crossing Kitchen with wood-fire pizzas, pastries, a fine selection of flipflop wines, handwriting analysis from Hypnotiq Solutions, Grinberg Method massage therapy from Bodies That Work, and mini-yoga and Capoeira instruction from Brazilian Yoga & Pilates. Then on Tuesday, October 11 yelpers joined livers for a Plaid Ass Mini Bar Crawl that started with Pisco Porton cocktails and cards at The Bigfoot Lodge and ended at The Griffin for more complimentary adult bevis and snacks like fries, wings, and tater tots! Wednesday, October 12 brought a bit of reprieve from the hustle and bustle with a CD/Book Swap at Alias Books East and Jacknife Records with brownie treats from Sweets for the Soul and an Introduction to Needle Felting class at The Little Knittery. Thursday, October 13 combined the body and mind with complimentary yoga and Capoeira classes at Brazilian Yoga & Pilates and Friday, yelpers got to explore the area on their own and rest up for a weekend of epic proportions.

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The Yelp Community was encouraged to drop in on Grow Your Own Media all day on Saturday, October 15 for an open house to get a t-shirt or clothing article of their choice screen printed with an exclusive Passport print! And then it was off to The Crystal Matrix for a gratis elixir mixing class where guests learned how to channel energies and intentions into precious stones. Sunday, October 16 drummed up real excitement with a slew of activities for yelpers of all ages (and species)! Potted hosted not one, but two BYOV (Bring Your Own Vessel) Terrarium Classes where green-thumbed enthusiasts were instructed on how to build their own terrarium. Kiddies were able to get in on the action thanks to the autumn wreath craft at A Place to Create. DanceGarden offered "two left feet" females the chance to be one with the music with a dance sampler class that covered Samba, Bollywood, and Belly Dancing. Meanwhile, our four-legged friends (and owners) paraded their costumed paws around at WOOF Dog Boutique's Howl-O-Ween Costume Contest and Parade. And what could be better than a little food and beer to call it a day? Thanks to the Great Scott! event at Tam O'Shanter, guests were treated to brisket sandwiches, corn dogs, coleslaw, and homemade chips, in addition to a fine tasting of local Golden Road Brewery brewskies. It was an affair fit for a Scot!

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And just when you thought it was all over, Monday, October 17 brought a Cut-A-Thon event at Salon Mix to benefit Susan G. Komen and 55 Degree Wine and The Paella Project joined forces for a Rain in Spain event that brought out the Eliza Doolittle in us all! Just when you thought you were too tired to walk, A Runner's Circle pushes the AV envelope even further with a hosted run/walk around Griffith Park with Saucony on Tuesday, October 18, followed by a post-run calorie sesh at Los Feliz Cafe. Finally, The Village Bakery and Cafe brought the house down with a kick off party within a closing party by giving yelpers a sneak peek at their "13 Days of Halloween" treat buffet and threw in some savory goodies like artisanal flat breads for good measure.

Did someone say "encore?" Ok, to top it all off Elites had to have the last Venture Into the Village on Friday, October 21 with a block party event at Mews. The architectural homes were open to peruse while Giamela's satisfied hungry bellies with massive mini subs of the meatball, Philly, and turkey variety. Revo Cafe was also on hand with sweet crepes and speaking of sweets, Proof Bakery handed out cookies and granola to please the rabid sugar fiends amongst the group. Soon-to-open Atwater Village Farm created a bounty display of fresh veggies, fruits, and breads that will be carried when they officially open later this month. The Movember dudes manned the bar (taking home over $100 in tips for the organization) pouring eco-friendly packaged CalNaturale Cab and Chardonnay for the oenophiles and Dry Soda/vodka concoctions for those who were looking for a little something more hard to take the edge off! Guests were treated to mini HypnoArt workshops from Hypnotiq Solutions, as well as various readings from the lovely ladies at The Crystal Matrix. FlightCrew kept the crowd on their toes with beats that would make Montell Jordan jealous and one of the model homes even featured the music styling of Sha-Shaty. A suggested donation resulted in over $350 for Atwater Village non-profit Sante D'Or, too!

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Big thanks to everyone that helped plan, execute, and sweat through this phenomenal promotion! Reviews for all events are here and pics (thanks Ellen Choi Photography and Ken C) here.

Taking a nap now,

Picture 5

Katie B

LA East Community Manager

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