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Yelp Elite Events: Mea Culpa



After my last post discussing how we handle Yelp Elite events, I closely scrutinized a handful of business pages to make sure no reviews for Yelp events had slipped through and ended up on a hosting venue’s page (admittedly I should have checked more thoroughly before publishing). Unfortunately, I found that in a number of cases a handful of event reviews were in the wrong place. The vast majority of Yelp Elite event reviews are on the event’s review page, but any Yelp event reviews on a hosting venue’s page flies against our goal of ensuring (to the greatest extent possible) that business reviews on a given page are objective and unbiased.

As a result of this discovery, we will immediately move any stray Yelp event reviews (starting from the time we implemented our policy in 2007) to their proper place and will ensure the process is improved and every single Elite event review goes to the correct page.

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