Snow flurries be darned. On Friday, Twin Cities' yelpers shoveled themselves out of hibernation for a late winter's night rumpus of food, drink and fun at Yelp du Nord!
With nearly 1,000 party-goers and 30+ purveyors packing the American Swedish Institute, this was the biggest local Yelp party in history.
Not only did the night cure everybody's cabin fever, but we also raised more than $3,000 for One Heartland, a nonprofit that supports children affected by HIV/AIDS, poverty and other challenges. (Want to put 'em over the top? Make a donation online!)
Raising a glass wasn't the only way to get the party started at Yelp du Nord! In the company of eight little snowman sentries, yelpers roasted homemade marshmallows under the stars in the American Swedish Institute's outdoor courtyard while enjoying death-defying fire performances by Illumination Fire Troupe.
Inside, Smart Candle provided mood lighting while DJ Sticky from Nora Events spun jam after jam. We spied dance parties breaking out all over the place—not to mention the four-song encore that ended the night!
Yelpers took turns freeze-framing with cat masks and top hats in the Snap Yourself booth (an interactive photo station like no other), while the stylish Canary Grey Photography stealthily captured all the action shots.
Much of the party was in the new Nelson Cultural Center, but the American Swedish Institute opened up the Turnblad Mansion (i.e. "the castle") for serious exploration too. The museum's curators and guides hosted crazy Q&As as yelpers peered at the Scandinavian jewelry made with human hair and took turns riding Dala, the mechanical Swedish horse.
Uber offered heavily discounted town car rides for the guests to get home safely and a few lucky winners took home posh prizes from Barbette, Red Stag, Bryant Lake Bowl, Pat's Tap, Summit, The Depot Tavern, First Avenue, Surdyk's, Blue Door Pub, Oliver Winery and Parc Boutique!
If you still aren't convinced that this was the best. party. ever., you're welcome to read the rave-reviews on Yelp (or write one yourself if you were there—just remember to hold off on your reviews of the participating businesses until you've had a more typical customer experience). Make sure to check out all the party pics and photo booth pics as well.
Wanna snag yourself an invitation to future Yelp events? Check out the Yelp Elite Squad to learn about our exclusive monthly Elite events and apply online if you think you have what it takes to be part of this league of urban explorers!
There aren't enough thank yous in the world for the American Swedish Institute, all of our generous sponsors, volunteers, Liz W., Tameka D., Caroline R., Tiffany N., Rachel F. and every single soul who came out despite the snowfall and helped make this party the most spectacular thing to have ever happened to February.