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Yelp Drives Local Business in the UK



Recent research conducted by TNS has indicated that large numbers of review site users in the UK are turning to Yelp to help them make an informed purchase. The majority of review site users are heading to Yelp 1-3 times per month when preparing to spend money with a local business. Virtually all UK users (99%) have made a purchase at a local business they found on Yelp, with nearly 97% of them doing so within a week.

The research also identified that Yelp users regularly make purchases at local businesses they find on Yelp and are more likely to provide repeat business than users of Tripadvisor.

Review additional findings in the infographic below:

UK TNS .jpg

Why is this research important? Yelp users are searching for local businesses with the intent to spend money, and they’re using Yelp to decide where to do it. With millions of unique visitors to yelp.co.uk every month, the purchasing power of the Yelp community is significant.

To attract these highly engaged Yelp users, business owners can take advantage of Yelp's suite of tools by:

  • Updating the information about their business (address, phone number, hours, etc.) so consumers are pointed in the right direction

  • Responding to reviews, either publicly or privately, to interact with their customers and add a voice to their business  

  • Considering a Yelp advertising package to drive more customer leads and promote their business

  • Tracking the effectiveness of these tools and consumers’ progress on the path to making a purchase by monitoring their customer leads

Log in to biz.yelp.co.uk today to explore these options for connecting with, and increasing, your customers. You can also hear from a business in the UK who relied on Yelp to grow their business.

Footnote: Totals may not add up to 100 due to rounding. The Yelp Review Site Evaluation was fielded by TNS in UK in 2014. A total of 1,001 qualifying participants were recruited via TNS’s high-quality online access panel. Respondents were users of online review sites; between ages 18-65, and residents of the UK.

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