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Yelp Cleveland’s Curls Night Out at Drybar



This February, Yelp Elites gathered at Drybar for a much needed girls night at the salon. Elites received a personalized blowout and sipped on champagne just in time for Valentine’s Day! Drybar is a high-end salon located in Legacy Village based on the simple concept of focusing on one thing and being the best at it: blowouts. Named one of the top “100 Brilliant Ideas of 2010” by Entrepreneur Magazine and New York Magazine’s Boom Brands of 2013, Drybar is a well-known salon with 100+ locations throughout the US and Canada. The owner of the Cleveland location, Maripat, is incredibly passionate about hair health and hopes to make every client feel beautiful through blowouts!Upon arrival, Yelp Elites were greeted in the lounge by Maripat, the owner, and her wonderful staff of hairstylists who accommodated all the needs of guests as they settled in. Each Elite sipped on bubbles and nibbled on hor d’oeuvres while browsing the look book to choose their style of blowout. Ranging from the mai tai with effortless and messy beach curls to the southern comfort with big hair and lots of volume, Elites chose based on their hair type, length and personal style. Elites socialized in the lounge area until their personal stylist came to greet them. After a consultation on their vision with their hair, Elites received a relaxing wash using Drybar products. Stylists used the Drybar liquid glass smoothing shampoo and conditioner, Drybar’s signature products known for the rich yet lightweight formula that creates a smooth, shiny, and frizz-free finish. Afterwards, Elites returned back to the styling chair to begin the blowout!As each stylist worked their magic, she explained the purpose of each item and how it will benefit your hair. The entire experience was personalized and catered to each Elite’s needs and wants, making it a unique journey. Whether straight, curly or wavy, each person had a beautiful transformation and it was truly a wonderful girls night out! As Jill R. wrote, “Rachel made me feel like a movie star! She was so amazing from walking me through all the hairstyles to explaining all the Drybar products to me. She truly made me feel like a million bucks after my hair was all done, my confidence skyrocketed.” Yelp Elite Megan N. added, “I didn’t even recognize myself. I was grinning from ear to ear. I left walking with my head held high and happy tears in my eyes.” Each Elite left with a goodie bag with samples of their best-selling products and special offers to return in the future! Check out the outstanding event reviews and photos here. For more information about the Yelp Cleveland Elite Squad, visit yelp.com/eliteSpecial thanks to our partners: Drybar Elizabeth Sturm Photography

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