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Yelp celebrates Women’s History Month



Women’s History Month is upon us, serving as a reminder of the vital role that female business owners play in their local communities. In fact, recent data from the World Economic Forum shows that women started 49% of new businesses in the US in 2021, up from 28% in 2019, leading a boom in new business creation. Despite this, women still face challenges when it comes to opening a new business.

Today, we are sharing an update on how Yelp is continuing its support of female entrepreneurs as well as how our users interact and support women-owned businesses.  As of March 2023, there are more than 378,000 businesses who have adopted the women-owned business attribute on Yelp. States like New Mexico, Nebraska and Delaware are seeing a high rate of new women-owned businesses opening and women are opening businesses in industries like home services and beauty. Consumers continue to search for women-owned businesses to support. On Yelp, we saw a 69% increase in searches from 2021 to 2022 for women-owned businesses. 

Yelp is hosting its third annual Women in Business Summit on Thursday, March 16th. Yelp’s Women in Business Summit brings together dynamic female entrepreneurs, along with leaders in social media, marketing and finance, for a day of thought-provoking conversations and actionable advice.  Kicking off at 11 a.m. ET and headlined by chef, author and television personality Leah Cohen, this free, virtual event provides a forum for business owners and decision makers to connect, learn and share from each other. You can preview the full agenda for this year’s event here.

In honor of Women’s History Month, we’ve also compiled a list of 10 standout women-owned businesses to watch, highlighting beloved businesses in food, beauty and home decor across the country. You’ll even be able to hear from a few at our Women in Business Summit! 

This year’s list features Sparkle Bar, a beloved Scottsdale business where Yelpers rave about the high quality makeup services. Sparkle Bar’s owner Alex Bradberry will be sharing how she’s built customer trust and relationships at this year’s Women in Business Summit. Other businesses featured include The Movement, an indoor spin studio that features inclusion and diversity at its core, and Kolohe, a jewelry shop that provides a one-of-its-kind retail immersive experience. 

If you are a women-owned business looking to build your base, visit our resource hub, which includes instructions on how to add the attribute to your Yelp Page—plus an array of business resources, inspirational stories, and more.

Yelp launched its Women-owned business attribute in 2019, in partnership with Rebecca Minkoff and Female Founder Collective to help people discover and support women-owned businesses in their local communities. Is there a local Women-owned business you love? Spread the word! Tell us on Twitter, Instagram and TikTok @Yelp and follow the conversation at #WomenOwnedOnYelp.

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