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Meet The Maker: Churro Co. Austin



ChurroCoATX

Each month Yelp Austin selects an Austin made maker (#AustinMade) to feature and go behind the scenes with, the purpose being to help shine a spotlight on artisans, creators, and all-around-badasses around our city. This month, we introduce you to the two men behind the Churro Co. ATX.

How did you all meet?

We met as teenagers in Ciudad Juarez, Mexico through mutual friends.  We were a very tight group.  We are still very close to our childhood friends, we still keep in touch with everyone.  

How many churros do you sell a day?

It depends on the weather really.  Anywhere from a couple of hundred to over a thousand.

How do you respond to failure?

We welcome failure, especially right now that we’re just getting started.  Every time we hit a snag, we take a step back, analyze what we could have done differently, learn, and improve moving forward.  

What is your personal favorite recipe?

That’s a tough one, it changes bi-weekly. My recent favorite is the Rico Suave. Nutella & Strawberries is such a sexy combo.

Long term goals?

We definitely have a brick and mortar in mind, but it may be too soon for us to put it out there in the universe.  We are in our childhood stages as a business and we want to enjoy it and grow organically.  Once we do reach a stage in which we feel confident in taking the next step, it won’t be just any ol’ brick and mortar.  We have a clear vision of what we want and that may not be your typical “food-truck opens brick and mortar” kinda deal.

What has been your favorite feedback?

When a customer is not familiar with our product and they see their churros for the first time, their face is just priceless. That is probably the feedback that we enjoy the most. It’s so genuine.

What would you tell anyone who wanted to open their own food truck?

Fool’s rush in but punks never pull the trigger. The “right time” will never come, so don’t be scared to jump in and get your hands dirty. There are millions of people with “great ideas”, but never do anything about it. Disclaimer – before you jump into the void, do your due diligence; research, plan, research, plan, but keep moving forward.  Finally, once you get going, be ready to put in work. The food business as the majority of business takes a lot of dedication and passion. Your intentions have to be genuine because that is what will give you drive on those tough days.

 

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Want more? Follow the Churro Co. on InstagramTwitter, and Facebook.

 

P.S. Don't forget to keep up with Yelp Austin on InstagramTwitter, and Facebook to catch our next #AustinMade maker! 

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