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LA West Elites Celebrate the Holidays in Ugly Sweaters at Fred Segal



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It was a cold night in Santa Monica, but the Elite yelpers of Los Angeles didn't care… They had their ugly sweaters to keep them warm! 500 Elite yelpers came out to Fred Segal for a night of shopping (after all we are still doing Yelp Shops Local), drinking and eating! A 20% discount was great incentive to get a a jump on some holiday shopping! Another find for Steevan A: "the Fred Segal store was awesome. I had never been inside before and I had a great time. Just another way that Yelp has introduced me to a new business." And that's how we do…

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There were sponsors galore! Umami satisfied our burger cravings with delicious mini sliders and sweet potato fries while Qupé Wines had wine flowing like water. Laura S shares "The Syrah was awesome! I'm not a red wine person but I loved the Syrah!" Hurrah for Syrah!

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Voli vodka showed us that vodka can be low calorie and taste great with their drinks like vanilla orange and cocoa raspberry. Sharon L admits, "We didn't make it over to the photo booth… got a little distracted at the Voli vodka station – only 1/3 of the calories!"

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Firestone Walker went all out with a full on beer garden. Hovik N brags, "they were giving out free beer in real glass from Firestone Walker! Not Budlit in a plastic cup but great beer in a real glass!" Yogurtland swirled chocolate and tart all night long with holiday toppings galore. Kent D got his fix: "The Yogurtland booth was closing up so the nice lady gave me an extra tall serving of tart frozen yogurt… My favorite! I piled on crushed nuts, holiday yogurt pretzels and chocolate chips and it all went down the hatch! Yum-o!"

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A.sweeT kept our sweet tooth happy and Travis I found, "A cute little sweet shop that doubles as a clothing boutique. They also cater events, I'm told. The little baggies of candy they thoughtfully presented us with hit the spot." CoolHuas was as popular as ever with their amazing ice cream sandwiches in flavors like eggnog and mint chocolate chip. Tara C was thrilled: "I love my annual eggnog indulgence, so at the Coolhaus truck, I pounced on the Oatmeal Cookie with Egg Nog ice cream.  Mmm…  I don't care if it's cold- ice cream or shave ice is always awesome!"

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Benny's Taco's took us all to Mexico via their tacos! "Benny's went all out bringing enough food to feed the hoards," acclaimed Anita W. Fred Segal Comfort Cafe showed healthy food tastes good too with their wraps and tuna sandwiches.

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And Isabella's Cookies reminded us that this is the best time of year to eat cookies. Pink Shutter photo booth gave us keepsakes to take home. And Picture Healing snapped the night away per their usual!

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Our DJ from The Play List Generation played music to our ears and Lock Sicker jeans debuted their new raw denim line.

Michelle C sums up the night perfectly: "I'm surrounded by UGLY… sweaters! I LOVED this event. Thank you Yelp and Brittany B. for throwing such a festive shindig! I had fantabulous time in my makeshift ugly sweater, met some awesome Yelpers, grubbed on delicious free food, got silly in the photo booth, and took home nifty souvenirs to boot. My favorite was the Firestone Walker beer pong table–so much fun. What a wonderful way to end a humpday on a crazy, busy week.
Yelp, you jungle bell rock my socks! :)"

Oh what a night! View all reviews here and the photos here!

Until next time,

Brittany B

LA West CM

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