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Is That A Review In Your Pocket?



Or are you just happy to see me? Thus started the beginnings of Yelp’s partnership with Aperol, Italy’s most popular light spirit (it’s sort of like a zesty orange flavor of Campari), soon to be arriving on American SAperolhores. The folks at Aperol chose our Yelp Elite Squad as the right sort of influencers
and social connectors to start spreading the buzz about the new spirit, and on April 26th we had kick-off event at Medjool in San Francisco.

It helps to know that Aperol has a "flirty" image in Italy, and they wanted to capture that same feeling with their U.S. launch. So the Yelp Marketing Team got together and came up with a fun (and flirty) survey, asking probing questions about best and worst pick-up lines, styles of flirting, and even who yelpers had crushes on (Celebrities, Other Yelpers, gasp!). Let’s just say the responses were quite revealing, and more than one political career is just about over.

Aperol was so excited with the results that we’re now having events in Boston, New York City, and finally Chicago, thus proving that flirting – and yelping – are pretty contagious.

Oh, if you want to see how flirty everyone got at our Ess Eff event, just click on the thumbnails on the right!

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