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‘Invade Patraix’: An Artistic Alien Occupation In Valencia



Fachada Mara

 

#InvadePatraix  was a big Yelp 'invasion' in collaboration with Tape Art designers and some local businesses from the 'Patraix' neighbourhood in Valencia. Although this area is not located in the city center has a lot of history and plenty of amazing local stuff that Yelpers are reviewing everyday. So we wanted to show the rest of Valencia how cool Patraix is by 'invading' it with many different funny Yelp events and colorful tape art. Yelpers, neighbors and children from the area were decorating the window shops and façades with aliens, Martians and spaceships; we danced, ate typical valencian food, had a wine testing, children workshops, DJ's and cooking classes. Brand awareness has been spread before, during and after the action by local press, radio and TV which joined this experience from the other space for the win. Eventually, after three years of Yelp in Valencia we continue to passionately show everybody how Yelp shares local love and helps businesses to grow highlighting them from every corner in the city through different impactful actions. Next invasion to come…

#InvadePatraix ha supuesto un antes y un después en Yelp Valencia. Después de tres años poniendo al pequeño comercio en el mapa, era el momento perfecto para que los Yelpers demostremos a la ciudad que hay vida en muchos más barrios, además de los ya conocidos. Y lo hicimos a través del llamativo y divertido 'Tape Art' y de eventos Yelp simultáneos en colaboración con varios comercios de Patraix, Yelpers, vecinos y niños. Muchos se acercaron a decorar los escaparates de los locales con cinta adhesiva de colores y a disfrutar de los talleres de 'Tape' infantil, mini cursos de tapas, degustación de vinos o DJ's. Invade Patraix estuvo antes, durante y después de la acción en prensa, radio y TV para contarle a todo el mundo cómo Yelp busca hacer barrio y ayudar a nuestras tiendas y comercios a crecer a través de  acciones impactantes que pongan todas las miradas en sus escaparates. Y todavía queda mucho que invadir…

No te pierdas las increíbles fotos de Maje Aliaga en Flickr

 Muchas gracias a todos los negocios, Yelpers y vecinos del barrio que lo hicieron posible:

L'Alqueria de MaraEl Cresol Biokids & Family Of CourseMünn CafëZeta BeerColectivo Tape Art ValenciaBodegas Pinord

 

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