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How to Gain Access to Yelp’s Free Marketing Tools



Are you searching for the best way to market your business for free? Look no further than your Yelp Business Owner’s Account. In this article, we’ll walk you through how to gain access to your account and the first steps you should take after logging in.

As a business owner, you should think of Yelp as your virtual storefront. Claiming your Free Yelp Business Page allows you to manage that storefront so you can make your business look its best and stand out to Yelp users.

Millions of consumers turn to Yelp every day to find the best local businesses and decide where to spend their money. In fact, 92% of consumers make a purchase at a business after visiting Yelp (Nielsen, 2016).

Claiming your Yelp page is free and allows you to respond to reviews, upload photos, edit business information, gain access to your business analytics, and more.

Follow these simple steps to gain access to your Free Yelp Business Page and create a business login:

  1. Search for your business name and location at biz.yelp.com
  2. When your business appears in the search results, select “Claim this business”
  3. On the next screen, enter your email address to create your business login – remember, it’s free
  4. After entering your email, complete your business login by entering your name and creating a password
  5. To authenticate your business, Yelp will call the number listed on your business page. You will have to answer this phone call and enter a four-digit code that appears on the web page to gain access to your account.

Here’s how to use your Business Owner’s Account to your full advantage:

Make sure that your business information is correct.

Check that your business address, phone number, and hours of operation are up to date. Business pages with hours listed average more than 2.5x the page views and customer leads than those with no hours listed. You can also add your website, specialties, and an about the business section.

Help your business stand out from the competition.

You can upload photos directly to your business page to show potential customers your business interior, staff, or products. Businesses with at least one photo average 7x more user views than businesses with no photos.

Join the conversation with potential and existing customers.

Once you claim your free page, Yelp users will be able to send you a message to get in touch via Yelp’s free Message the Business feature. 60% of surveyed Yelp users who connected with businesses through Message the Business made a purchase.

You can also take advantage by joining the conversation with your customers and respond to reviews — here’s some information and a short video about how to respond.

See how people are engaging with your business.

Once you claim your Free Yelp Business Page, you’ll be able to see how many times people viewed your business on Yelp, used Yelp to call your business, request directions, click on your website, and more. You can learn more by clicking here.

Go mobile!

Download the Yelp for Business Owners mobile app to respond to reviews and access business analytics on the go. Click here to learn more.

The best way to manage your business on Yelp is by claiming your Free Yelp Business Page and creating a business login. It’s a great, free way to engage the Yelp community and attract potential customers. Visit biz.yelp.com now to get started.

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