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Elite Experience at George’s North Shore in Portland, ME



Calling all meat lovers! We partnered with food truck George’s North Shore for some classic roast beef sandwiches for our Yelp Elite Experience in September. Owner Logan Abbey grew up in Newburyport, MA, where the roast beef sandwich is a lifestyle staple. Upon moving to Portland 13 years ago, Logan recognized that the bustling foodie culture lacked the beefy magic of his upbringing. In January 2020, Logan decided to make a meaty impact. Starting with small pop-ups in partnership with local restaurants and breweries, Logan perfected his craft. Finally, on August 14th, Logan debuted his food truck. George’s is named after Logan’s dog, a beautiful Chihuahua/Pug mix, who is himself named after the iconic and classically handsome George Costanza.

Photo credit: Cynthia S, Yelp Elite

I must admit that I have never had a North Shore style roast beef sandwich before, but I cannot imagine any other version tasting better than this. I ordered the Junior beef, and despite the name, was served a large sandwich stuffed with super rare and thinly sliced beef, smothered with cheese, mayo and BBQ sauce on a toasted bun.  It was one of the messiest sandwiches I have ever eaten, but certainly was one of the tastiest!

Todd R, Yelp Elite
Photo credit: Beth C, Yelp Elite

The roll, heavily buttered and crisped to perfection truly helped make this sandwich perfect. They could have given me just the roll and I would have reviewed 5*. But the beef was tender, juicy, and delicious, and paired with the sauce, extra of course, I couldn’t wait for the next bite each time I swallowed. The pickles and the horseradish simply added to the sandwich, but I am 100% sure it would have been equally magical without them. I sat there on my picnic table bench and wondered if I truly didn’t like roast beef, or if I had just never had good roast beef. And this place, is amazing roast beef. For a roast beef sandwich to blow my mind, you know it HAS to be good (Perfect more like).

Karac N, Yelp Elite

Read the rave reviews from the event to relive the experience! 


About George’s North Shore

George’s North Shore is committed to bringing classic roast beef sandwiches to the ever-evolving food scene of Greater Portland. They are eager to share with Mainers this Massachusetts delicacy sure to fill bellies and warm hearts.

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