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Elite Event Yelp – The Duke Gin Tour



Während der Organisation des letzen Yelp Elite Events, saß ich eines Tages in einem schwabinger Hinterhof und wurde mit bestem Gin Tonic verwöhnt. Ich war tief beidruckt, wie aus einer "Schnapsidee" – wie es auf der Homepage so schön heißt – ein Gin-Startup entstanden ist. Yelper sollten The Duke Gin nicht nur auf unseren Events zu trinken bekommen, sondern auch die Herkunft und den Ursprung der Idee erfahren, denn der Gin ist München durch und durch.

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Die Führung war sehr gelungen. 15 Yelper wollten das nicht verpassen und trafen sich um 19 Uhr zu einer 80 minütigen Tour. Viel mehr passen in die kleinen Räunlichkeiten aber auch nicht rein. Ein dickes Lob an Max auch an dieser Stelle. 80 Minuten reden und das obwohl es nur zwei Räume zu besichtigen gibt – und trotzdem kam nie Langeweile auf. Kurzweilige Geschichten, Veranschulichungen, Persönliches, historischer Exkurs über Gin und dessen Imagewandel. Alle Themen rund um The Duke Gin und deren Konkurrenten wurden informativ verpackt und lässig erzählt.

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Unglaublich wie das Unternehemen seit der Gründung vor vier Jahren gewachsen ist. Zum einen ist es schön, eine solche Geschichte zu hören. Zum anderen lebt hier wirklich noch der Gründergedanke und es ist nett zu sehen, wie sich das Unternehmen über eine eigene Etikettiermaschiene freut. Am Ende stand dann noch eine Gin- und Ingwerschnaps-Probe. Das war das Einzige, was die Yelper schon wussten: Duke Gin schmeckt einfach gut. Eine sehr gelungene Tour und ein Münchner Gut, das es zu unterstützen gilt. Die Fotos von dem Abend könnt ihr euch hier anschauen. Beiträge darüber schreiben und lesen könnt ihr hier.

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While organising the last Yelp Elite Event I was sitting in a backyard somewhere in Schwabing and got indulged with the greatest Gin Tonic ever. I was deeply impressed how some “drunk idea” as they call it, became a proper start-up company as they outline on their homepage. Our Yelper´s should not only drink The Duke Gin on yelp events but also they should get to know about the origin of the idea since that Gin represents Munich first and last.

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The behind-the-scenes tour was very successful. Fifteen Yelper´s didn’t want to miss out on that event so they met up at 7pm for an eighty-minute tour. Since the premises were quite small I guess there wouldn´t have been space for many more people anyway. At this point a special word of praise for Max. Although we were visiting only two small premises, Max was talking for about eighty minutes long and still no boredom arose – stories, visualizations, personal stuff, historical excursion about gin and its change of image. The A to Z of The Duke Gin and their competition was told informatively.

The Duke Gin Tour Glas Yelps Duke Gin Tour 24 Yelps The Duke Gin Tour Baum                 Unbelievable how fast the company grew since the establishment four years ago. It´s so great to hear such a (hi)story especially when you can still feel the special spirit of their original thought of founding such a company. Also it is so good to see how they are down to earth and still get so delighted by calling a simple labelling machine their own. In the end of the tour we have been offered to enjoy Ginger snaps, which was an absolute delight! That was what the Yelp Elite already knows. A very successful tour and a munich´ merchandise which is to be supported. Pictures of the tour you can find here. To read or write reviews please click here.

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