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Yelp’s Passport To East Sacramento: A Huge Success!



East Sacramento has always been a beautiful, historic neighborhood, but never before have the small businesses there gotten the attention they really deserve. Yelp set out to change that last week with Yelp's Passport To East Sacramento, a week of amazing mobile check-in offers and almost nightly parties that brought folks down in droves to see the restaurants, shops and services that really make this neighborhood tick!

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The week's 14 amazing check-in offers included everything from free drinks to free yoga classes to heavy discounts on clothing. To further highlight the store's behind these offers and to get our social media influencers in their doors, we held parties on five of the seven nights and got even more businesses involved. Our opening night party took place at Clark's Corner, a comfy East Sac staple known for classic American pub fare. After collecting special Yelp passport holder and shopping bag swag at the door, yelpers packed the back room and immediately began enjoying unlimited free Longboard Lager from Kona Brewing Company on the back patio, free photos from Rocket Photo Booths and tray after tray of goodies from the restaurant's kitchen.
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On Tuesday, a whole new group of Yelpers came down to Article Fashion Boutique to check out their racks and take advantage of their incredible 20% discount on all purchases. At the same time, they enjoyed beats from DJ Micro, beer from Widmer Brothers Brewing and mouth-watering asparagus quesadillas cooked on the spot by Dos Coyotes, another great neighborhood restaurant. Even better, donations at the door went to a raffle for the Antelope Quilt Guild, which makes quilts for social services, newborns of parents deployed in war zones, end of life patients and local neonatal units.
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Humpday marked our fundraiser fete at Happy Tails, a no-kill animal shelter and one of East Sacramento's most respected charities. It was our biggest lineup yet, with tasty bites like eggplant bruschetta from Evan's Kitchen, sausage and grits and locally-brewed beer from Hoppy Brewing Company, pork sliders from Dos Coyotes, Hopside Down and Citra Blonde Summer Brew from Widmer Brothers Brewing, and Leinenkugel's Summer Shandy and Crispin Cider. Close to $1000 was raised for Happy Tails, who also walked the crowd with dogs and opened their shelter so guests could see rooms filled with cats looking for homes. Some applications were filled out, so we'll keep our fingers crossed!
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There were no concerns about how many Giants fans are on Yelp before close to 100 faithful packed one of Clubhouse 56's private viewing rooms on Thursday to watch a nail-biting win over the Colorado Rockies. Victory was made all the more sweet with a deluxe, all-you-can-eat free taco bar provided by our hosts and some amazing happy hour prices on everything from pitchers to pints. 
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The week finished up with an epic 200+ person soiree at three adjoining stores: SPARKLE Bridal Couture,Krazy Mary's, and The Pink House. Each is known for knowing good fashions, and that was evident to every visitor who got to wander from store to store and peruse the selection. Other sponsors helped highlight their beautiful spaces with complimentary beers from Widmer BrothersLeinenkugel's Summer Shandy andCrispin Original cider, wines from Michael David Winery, pizza from Giovanni's, desserts from Icing on the Cupcake and Nothing Bundt Cakes, hair styling and tips from Strands Salon & Day Spa, massages fromRooted MassageMassage Magnifique and Esther Rohr, CMP, more sweet shots from Rocket Photo Booths, music from DJ Micro and DJ Trait! Funds were raised once again for Happy Tails, which graciously brought down volunteers to help!
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This was a first for Sacramento and we hope to do the same in another great local neighborhood down the road. Our most sincere thanks go to Article Consignment BoutiqueCoffee WorksClark's CornerClubhouse 56DEEDA SalonHappy Tails Pet SanctuaryKrazy Mary'sOne Flow Yoga StudioOpa! Opa!Selland's Market CafeSparkle Bridal CoutureSweetiesThe Pink House and Yoga Loka for participating, and to every other sponsor who made this week possible!

For all the photos from photographers Phil Isidro and Melissa Uroff, visit Yelp's Flickr page. Check the press hits as well on KCRA TV, KCRA.com, the Sacramento Business Journal and Sacramento Press!

Cheers,
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Alex L
Yelp Sacramento Community Manager

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