Research & Surveys

Data

• #Data, #Research & Surveys

How we tapped engagement data to understand Texas alcohol sales At Yelp, we recognize how hard small business owners work to give their customers great experiences, and how essential it can be to identify which elements lead to success. So we asked ourselves, could our data help business owners, investors, and others predict business outcomes?… Read more

Harvard Economists: Yelp Data Can Help Predict Gentrification
News

• #News, #Impact, #Public Policy

Yelp data can tell us so much about the cities we live in. It can tell us the best restaurant for dinner, barbershop for a haircut, or even help find a great plumber. A study released today by three Harvard economists uses Yelp data to provide new insights into gentrification at the neighborhood level –… Read more

Yelp local economic outlook
Data

• #Data, #Research & Surveys

Launching today, the Yelp Local Economic Outlook is a new program to track which areas of America are ripe for economic opportunity: where small businesses in America have the best chance of success. This program is an ongoing effort to surface insights from Yelp’s deep data stores to help businesses succeed and to arm policymakers… Read more

Data

• #Data, #Research & Surveys

Last week, a study was published in the Journal of the American Medical Informatics Association that some media outlets interpreted to mean online reviews aren’t helpful to consumers when choosing a doctor. We beg to differ. Yelp exists today because its founder, Jeremy Stoppelman, fell ill in 2004 and wanted recommendations for a doctor in… Read more

Businesses

• #Official, #Business Owners, #Data

According to three independent studies conducted by Software Advice, a software insights resource for business owners, Yelp is the most popular choice for people who use review sites to find a doctor, attorney or home service provider. Most people already think of Yelp when searching for their next great meal, but every kind of local… Read more

Data

• #Official, #Data, #Research & Surveys

Ahh, the holidays. The season of indulgent meals, pumpkin spice everything, and gift giving has begun! Signs are pointing to shoppers already preparing to bust out those wallets and blow some dough on this year’s holiday haul. Yelp commissioned Nielsen to field a consumer survey to find out where and when Americans are planning to… Read more

Data

• #Official, #News, #Data

Update: Did you see the date on this post? It’s old. Don’t worry, you can find the latest data from the 2019 study right here. Last year, we shared the findings of a Nielsen survey that showed consumers agree with something we’ve known all along: Yelp drives local purchases. The results of that survey were pretty impactful:… Read more