The personal mantra of CEO, author, and renowned coach Camille Preston is one we can all aspire to: “I want to do work that I love, from places I love, and with people I enjoy.” For business owners and managers, the question is: How does your work environment stack up with that aspiration—for yourself and… Read more
Ever since Instagram came onto the scene, people have become obsessed with food photography. We all have to eat, but gorgeous photos of food transform an everyday activity into an enviable experience—and a feast for the eyes. Food photos create memories for the people taking them and aspiration for the rest of us. It’s also… Read more
Everyone needs a break sometimes. If you want to stop your Yelp Ads program temporarily, eligible businesses may pause their ad and set a restart date. To pause your Yelp Ads: Yelp for Business app Log in to the app and tap Yelp Ads at the bottom of the screen.Click on the End Campaign button.Click… Read more
Why create a photo slideshow? It’s no surprise that people searching on Yelp spend almost triple the amount of time on a business page with photos, as opposed to one without. Yelp’s Photo Slideshow allows you to decide the order of the photos as well as keep them rotating so users are constantly being sold… Read more
Uploading photos to your Yelp Page is one of the best ways to help your business stand out. People like to see photos of your specialties, experience, knowledge, and personality. Their interest is sparked because you’ve visually provided a look into your services. In fact, businesses who have between 1–5 reviews and 10 photos get… Read more
Think for a second about how your favorite brands make you feel when they speak to you. Now imagine how you want your customers to feel when you speak to them. The way you achieve that is by finding the right tone of voice for your brand. Are you confused about what tone of voice… Read more
So you’ve arrived at the three words to identify your brand in the first part of our tone of voice guide for small businesses. You’ve graduated to part two! This time around, we’re diving a little deeper and sharing our best practices for incorporating tone of voice into all the communication channels out there. Remember… Read more
Few people are as busy as service business owners. And few fields move as fast, or seem as complicated, as small business marketing. But you don’t have to be an expert to know who will want to work with you, and why they should bother. And finding the who, and showing them the why, and… Read more
When you first decided to go into business yourself—marketing probably wasn’t your biggest “top of mind” priority. And if you’re like most of us—with hundreds of things you jungle in a week—we doubt it’ll ever be your number one concern. Too often, when we ask for advice on how to market our electrical contracting business,… Read more
Let’s Walk Through the Basics When you first started dreaming about opening a small business—you probably weren’t fantasizing about spreadsheets. Or really any financial analysis for that matter. But behind every feasible, profitable, full-of-potential new enterprise, there are a lot of numbers to crunch. Luckily, the equations that make up the backbone of your small… Read more