Telling Your Story: A Guide To Branding For Small Businesses Nike is more than their white swoosh. Mouse ears aren’t the only thing that makes Disney loved. And Coca-Cola is more than script letters on a red background for a fizzy drink. Your brand is more than a logo. It’s the look and feel that… Read more
Funding Your Startup: Small Business Loans And Other Ideas How will I pay for it? That’s pretty much the first question entrepreneurs ask after having a great new business idea. Thankfully, money shouldn’t hold you back from starting your business. With options from traditional funding through small business loans to crowdfunding, there’s a lot of… Read more
Beyonce once asked, “who runs the world?” And answered with, “Girls!” Given that women influence over 83% of all consumer spending in the United States, we wouldn’t say she’s wrong. So let’s kick off Women’s History Month by opening up a dialogue about connecting with and marketing to women. The conversation has come a long… Read more
Customer loyalty can be worth up to 10 times as much as a single purchase, according to the Office of Consumer Affairs. Every first time customer that engages with your business has the potential to be a loyal customer. By providing an incredible customer service experience you are more likely to have a happy customer,… Read more
Before You Launch: How Much Does It Cost To Start A Business? As a kid, you (or your parents) had to think about the cost of your start-up lemonade stand. There was the cost of lemons, sugar, cups, your time, and the posters for marketing. Now your idea for a business is probably a little… Read more
How To Find The Right Pricing Strategy For Your Business When the price is right, you create a strong foundation for your business. Whatever your business goals, a pricing strategy ensures that your small business can keep growing. And when you’re growing, you’re sharing your business with even more customers. Imagine two companies selling Bluetooth… Read more
Your Step-By-Step Guide To Business Licenses Everyone loves Girl Scout Cookies. Seeing their booth set up is a sure-fire way to make your day. Did you know even they need permits and business licenses to sell their treats? Getting a business license may involve a bit of a process, but they are required and come… Read more
The Small Business Guide to Understanding Business Structures Business structures aren’t a one-size-fits-all type of thing. Just like every human is unique, so is every business. Imagine if everyone tried to fit into only one pair of jeans. A cut that might look great on some people, might look terrible or not even fit someone… Read more
The Business Plan Made Simple A business plan is the roadmap of what you are going to do for your company’s future. But, why plan? Maybe you’ve heard that 50% of small businesses fail during their first four years in business. Let’s look at the glass half full. Half of all businesses are going to succeed—so… Read more
Now that your Yelp page has photos, business hours, a website to navigate to, and all the basic information your customers need, it’s time to make things a little more enticing. A Yelp Check-in Offer is a free tool that helps your business stand out from the rest and brings more traffic to your door…. Read more