The average American creates 4.5 pounds of waste each day—that’s more than 1,600 pounds each year and three times as much as the global average—from soiled paper products and uneaten food to thrown-away clothes and single-use plastic. Those items end up in landfills, our water systems, and sometimes back in our own bodies. Key takeaways… Read more
Your business is unique, and you need marketing tools designed to match your specific goals. Advertising on Yelp continues to evolve to offer you more options and flexibility to suit your needs. So whether you’re considering a Yelp Ads campaign for the first time or you’re a previous advertiser, there’s an assortment of things to… Read more
“Initially, we called this a reopening guide. It’s not. This isn’t about reopening—this is a full reset. We have a massive opportunity to thrive after this pandemic, but it’ll only happen if we spend today solving tomorrow’s problems. We need to look to the future and create solutions that will resonate in the months and… Read more
Cuando los consumidores buscan en Yelp, buscan un negocio que pueda satisfacer sus deseos y necesidades en un servicio o producto. Ellos están revisando diferentes listados, comparando detalles y captando toda la información para ayudar a guiar su decisión. Esto puede incluir específicamente desplazarse por las fotos, leer comentarios con opiniones, conocer la historia del… Read more
Mientras te preparas para reabrir tu negocio, hay detalles básicos que tus clientes deben conocer, incluida la forma en la que estás operando actualmente y qué medidas de seguridad implementas. A continuación, te presentamos siete actualizaciones que puedes aplicar en la página de tu negocio en Yelp para comunicar esa información, ayudarte a completar tu… Read more
96% of review readers pay attention to businesses’ responses to reviews, showing that a business’s response is important when consumers are choosing where they’ll spend their money. It’s no longer just what consumers say about your business—it’s also about what you say back. Responding to reviews shows people what to expect from you when it… Read more
To find a great electrician or the next great takeout restaurant, people used to phone friends and colleagues and ask for recommendations. That’s changed over the years, and people now largely rely on the opinions of total strangers to make those same recommendations, thanks to the broad reach of the online, community-driven landscape. Key takeaways… Read more
As businesses work to stay open in some communities and face the prospect of closing down again in others, it’s important to not only take steps that will keep customers and employees safe but to also clearly communicate those actions to everyone. Transparency around cleaning, disinfection procedures, and cleaning products can help increase the trust… Read more
“This is the most delicious burger I have ever eaten in my 26 years of life… If you don’t go here you are SEVERELY missing out on the best burger you’ll ever taste.” – Alex P. on Yelp Alex was clearly impressed with his culinary experience at Au Cheval in Chicago. For the restaurant owner… Read more
Trust is critical to a good relationship with your customers. After all, they’re handing over their hard-earned money to you and your business, and they expect something of value in return. But customer trust isn’t just about the transaction—it’s built over time with give and take from both the business and the customer. If you… Read more