The cynics will say: you can’t just open a coffee shop anymore. There’s already one on every corner. That’s why when someone asks: “What does your company do?”—what they’re really asking is: “What does your company do that’s so dang special?” or “Why should your company exist?” Your value proposition is the answer to that… Read more
So you’ve just taken the next step to grow your business with Yelp…now what? Welcome to Yelp! We’re excited to feature your business when consumers search for a business like yours. Whether you’re a Yelp for Business Owners guru or seeing your account for the first time, it’s important to understand the tools that come… Read more
In every neighborhood there’s that one house. I’m sure you know it. The house where the Halloween decorations are up until December, the holiday lights are up until May, and you can still find last year’s Easter eggs all year round. As time goes on, things change (or at least they should). The same goes… Read more
Picture this, you’re at home cooking dinner one night when you notice a mouse scurry across the kitchen counter. Even though you love the movie Ratatouille, you probably aren’t excited by the idea of this rat hiding under your hat teaching you how to cook. You’d want this unwelcome guest out of your home as… Read more
In honor of Women’s History Month, we hosted educational events in 11 cities about marketing to women. The events featured panels of expert business owners and savvy consumers picked right from the Yelp Elite community. We asked them to share their experiences and learnings from both sides of the marketing equation.So, what’s the magic advice… Read more
Social media is not only a free tool but a very powerful one businesses can (and should) use to connect with consumers. Whether you’re a brand new business or seasoned, it’s important to remind customers about the various social channels you have a presence on and to let customers know you’re on Yelp. Placing Yelp… Read more
Importance of reviews and consumer behavior Online reviews are like beacons of light guiding customers along their buying journey. Just think about the last time you needed a ride, wanted to see a movie, or grab a bite to eat. You probably checked ratings on Uber, Rotten Tomatoes, or Yelp, right? When it comes to… Read more
Why Does Customer Service Matter? Today’s customers are more demanding than ever before—and for good reason. They have way more options than in the past. They’re no longer limited to a 25-mile radius, and they can shop from anywhere around the globe. What’s the differentiator? Customer service. As a small business owner, you have competition… Read more
A Step-By-Step Guide On How To Start A Small Business Every business starts as an idea. But it’s your hard work that turns it from a vision to a real-life venture. Before you open the doors to your storefront, there are a few steps you need to take. This guide takes the time, headache, and… Read more
Telling Your Story: A Guide To Branding For Small Businesses Nike is more than their white swoosh. Mouse ears aren’t the only thing that makes Disney loved. And Coca-Cola is more than script letters on a red background for a fizzy drink. Your brand is more than a logo. It’s the look and feel that… Read more