Trust is critical to a good relationship with your customers. After all, they’re handing over their hard-earned money to you and your business, and they expect something of value in return. But customer trust isn’t just about the transaction—it’s built over time with give and take from both the business and the customer. If you… Read more
Virtual sales consultations are a new and important reality for in-home service providers. They allow sales to flow even when businesses, showrooms, and in-home selling are restricted or undesirable for some buyers. And while the heart and soul of the sales process remains consistent between in-home and virtual selling, there are some important considerations to… Read more
While marketing is the art of attraction, sales is the art and the science of the transaction. When it’s done well, the sales process can be a powerful experience for both the client and the sales consultant. Selling home improvement and repair services and goods is a process of uncovering needs, understanding desires, finding limitations,… Read more
When it comes to securing service jobs, it’s not just about getting leads—it’s about closing the deal: turning those leads into paying customers. To do that, you need to focus on identifying high-intent inquiries, guiding those consumers to the actions you want them to take, and capturing all that potential revenue. We’ve compiled some simple… Read more
As you prepare to reopen, there are basic details your customers need to know, including how you’re currently operating and what safety measures you’re taking. Here are seven updates you can make to your Yelp Business Page to communicate that information, help you complete your profile, and appear more frequently in searches. 1. Update your… Read more
Corporations from all industries are rallying to help small businesses succeed during these uncertain times. Many companies are offering free tools, tips, and resources—covering everything from online business services to cybersecurity to invoicing—which we’ve collected here to help get them into the hands of the businesses that need them. Free technology tools and services Mastercard… Read more
Editor’s note: This information hub is being updated regularly with additional resources. Last update: Aug. 28, 2020. As our country begins reopening, we’ve collected some of the best resources we’ve found to help businesses navigate the process of adjusting their operations in response to the Coronavirus—from a COVID-19 mythbusters series to a guidance tool that… Read more
Photos are a great way to tell a visual story of your business. They allow you to convey a message, a direction, an emotion, and much more. Photos help share your craft so your audience can visualize what you do—and what you could do for them. Before we get into the tips for choosing a… Read more
When shelter-in-place mandates rolled out, restaurants were forced to either offer takeout or temporarily close. Many had no choice but to shut their doors simply because they had no way to profitably pivot their business model so quickly while still following sanitation and social distancing protocols. Over the last couple of months of reduced or… Read more
Even with concerns about the Coronavirus and shelter-in-place mandates keeping many of your customers at home, there’s still a great opportunity to connect and enjoy incredible flavors together virtually. Hosting a virtual cooking class is not only a fun way to engage your community online during these challenging times, but it also provides an opportunity… Read more