When did you start noticing people were finding your business on Yelp? A lot of our customers come to us because they are planning special events (e.g. parties, birthdays, dates). Because of this, customers are even more inclined to read reviews before selecting their venue. When customers tell us how they heard about us, it’s… Read more
Why should other businesses in your community claim their business page on Yelp? I think this answer has 3 main points: 1) Simply that Yelp attracts customers to your business. 2) The people who use Yelp, the ‘Yelpers’ are the kind of people you want at your business. 3) It’s great to open up that… Read more
The Boston Consulting Group, a leading advisor on business strategy, recently surveyed 4,800 business owners to learn the economic impact Yelp has on small businesses. The results are eye opening: small businesses with a free business owner’s account saw an average of $8,000 in annual revenue from Yelp. Let that sink in for a minute. That’s $8,000… Read more
Meet Valerie. She’s the owner of Les Deux Gamins in Montreal, QC. We recently caught up with her to get some insight into how she is managing to attract new customers and maintain local customer loyalty on the restaurant-packed, pedestrian-only street that her business calls home. While lots of factors have played a part in… Read more
I’m reluctant to talk about how Yelp has impacted my business. Why you ask? Mostly because it will probably sound like one of those gimmicky, late-night paid advertising shows. Think “Sham Wow!” Any time someone offers amazing results at a low cost with little to no effort the first reaction is naturally filled with skepticism…. Read more
What is the positive side of negative reviews? Is there something to gain from negative feedback? According to celebrity chef Gordon Ramsay and a group of business owners from across the country, the answer is yes. While many of the reviews on Yelp are positive or three stars or higher, even the best businesses can… Read more
Posted by Jay Sofer, Business Owner “I recently was invited by Yelp to present alongside Mayor Michael Bloomberg at their New York office opening. Three years ago, I never thought I’d be standing alongside the Mayor, let alone have a thriving business thanks to yelpers. You can watch my story below, but I wanted to… Read more
We’ve talked often about how and why businesses should take advantage of the free tools on Yelp, even if you don’t yet have any reviews. Why? To use an analogy, if the lights aren’t on, it looks like no one’s home — or, if you aren’t providing photos, information about yourself or your services on… Read more