The saying “Winners never quit and quitters never win” from Vince Lombardi is famous for inspiring determination and persistence. But according to entrepreneur and best-selling author Seth Godin, Lombardi was wrong. Winners, Godin said, quit all the time—it’s just about being strategic when it comes to what and when you quit. “What it means to… Read more
Small businesses are the economic engine of the United States. As of 2019, there were 30.7 million registered throughout the U.S. and those small businesses employed 59.9 million people. Because of the COVID-19 pandemic, the scene has drastically changed. America’s small businesses now face another reality. As of September 2020, nearly 100,000 businesses had closed… Read more
COVID-19 has taken a major toll on business of all sizes, but with the global pandemic has also come silver linings. Businesses have pivoted in unprecedented ways, from virtual services to curbside everything. Communities have rallied and united to support local businesses, frontline workers, and each other. Among the bright spots to come out of… Read more
Providing accurate information continues to be vital for businesses of all types, whether you’ve changed your hours of operation or are offering curbside pickup. These six sections can be easily updated on your Yelp Business Page to help communicate operational changes. Provide details about your pickup, takeout, or delivery servicesAdd health and safety measuresUpdate your… Read more
Once you’ve started advertising with Yelp, it’s important to see how much business you’re actually getting from your program. Reviewing your Yelp Ads dashboard helps you understand the different metrics of your business account and what success means for your business. The beauty of Yelp Ads is that it’s a self-functioning ecosystem. On other platforms,… Read more
Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” When working to build an authentic brand, it’s all about the way your business makes someone feel—current and future customers alike. Getting in touch with who you… Read more
This week’s installment of Behind the Review features our first home services business: Temp Rite Services, a heating and cooling company in the small North Carolina town of Yadkinville. That’s not the only first, though. Enter this week’s reviewer, Sam A., a self-described “meat and potatoes” guy, who wrote this business’ very first Yelp review. … Read more
The retail industry was facing pressure even before the start of the pandemic as consumers shifted their purchasing behavior to digital-facing platforms. This trend has caught on even more with COVID, and traditional brick-and-mortar retail stores’ margins have taken a big hit. The pandemic has instigated changes to the retail industry that will likely become… Read more
If you’re a small business owner, December usually brings two things: ample opportunity followed by chaos. Once Thanksgiving ends, you’re suddenly thrust right into the heart of gift-giving season. This can be a particularly chaotic time for retail shop owners, and while shopping malls won’t be as bustling this year, that doesn’t diminish the importance… Read more
When Chef Sam Marvin talks, the hospitality industry listens. After all, he built a $10 million restaurant, Bottega Louie, in downtown Los Angeles during the recession in 2008. He’s a person who seizes an opportunity wherever, and whenever, he can. But Chef Marvin says that the hospitality business has evolved—and that it’s now all about perspective…. Read more