Think for a second about how your favorite brands make you feel when they speak to you. Now imagine how you want your customers to feel when you speak to them. The way you achieve that is by finding the right tone of voice for your brand. Are you confused about what tone of voice… Read more
So you’ve arrived at the three words to identify your brand in the first part of our tone of voice guide for small businesses. You’ve graduated to part two! This time around, we’re diving a little deeper and sharing our best practices for incorporating tone of voice into all the communication channels out there. Remember… Read more
Imagine you’ve just signed up for a dating app and are completing your profile. You’ve taken the time to upload photos that let people see the best sides of you. Maybe you chose a photo of you with your family, a picture with your closest friends, and a photo with your adorable pet (get those… Read more
Responding to reviews is good for business According to a recent study, 30% of consumers think how a business responds to their reviews is important when they are choosing a local businesses. As a business, responding to reviews is more important than ever. For a growing number of consumers, it’s no longer just what consumers… Read more
Few people are as busy as service business owners. And few fields move as fast, or seem as complicated, as small business marketing. But you don’t have to be an expert to know who will want to work with you, and why they should bother. And finding the who, and showing them the why, and… Read more
When you first decided to go into business yourself—marketing probably wasn’t your biggest “top of mind” priority. And if you’re like most of us—with hundreds of things you jungle in a week—we doubt it’ll ever be your number one concern. Too often, when we ask for advice on how to market our electrical contracting business,… Read more
Let’s Walk Through the Basics When you first started dreaming about opening a small business—you probably weren’t fantasizing about spreadsheets. Or really any financial analysis for that matter. But behind every feasible, profitable, full-of-potential new enterprise, there are a lot of numbers to crunch. Luckily, the equations that make up the backbone of your small… Read more
Celebrate LGBTQ+ rights without the risk of co-opting Pride. June is the most wonderful time of the year. It’s the month that marks the start of summer. The sun is shining, the flowers blooming, and corporate logos start to emerge from their chrysalises reborn as beautiful rainbows. This year, there have been a number of… Read more
A few concrete, easy-to-follow steps for making your business discoverable online. When you’re a small business owner, figuring out how to build your SEO can be tricky. If you ask around, you’re sure to get a two types of “expert advice” on small business SEO: It’s simple! Just change some text in your headlines,… Read more
Branding options for every budget It takes consumers 10 seconds to form a first impression of a brand’s logo. Visual appeal can be assessed within about 50 milliseconds. Nearly half of consumers feel a website’s design is the number factor in determining a business’s credibility. Meaning: if you want your business to be trustworthy, and… Read more