To find a great electrician or the next great takeout restaurant, people used to phone friends and colleagues and ask for recommendations. That’s changed over the years, and people now largely rely on the opinions of total strangers to make those same recommendations, thanks to the broad reach of the online, community-driven landscape. Key takeaways… Read more
Congratulations on your new business and welcome to Yelp! Once you’ve claimed your business, you can attract new, high-intent customers by building your Yelp Business Page. Millions of people use Yelp every day to search for businesses, and they’re ready to buy—in fact, 90% of people make a purchase within a week—so let’s make sure… Read more
You just visited the newest tapas restaurant in town and had an incredible experience (and the best sangria ever). You’re likely to post a picture on your Instagram or tell some friends about your new discovery—but what if you could announce to the whole town that this new spot has opened? Or maybe you just… Read more
Corporations from all industries are rallying to help small businesses succeed during these uncertain times. Many companies are offering free tools, tips, and resources—covering everything from online business services to cybersecurity to invoicing—which we’ve collected here to help get them into the hands of the businesses that need them. Free technology tools and services Mastercard… Read more
Update (6/16): We’ve published an even newer post for updating your Yelp Business Page in response to COVID-19. In times like these, access to accurate information is more vital than ever. We’ve compiled these step-by-step guides to help you easily update your Yelp Business Page with relevant changes to your operations. Changes can be made… Read more
Whether you’re an online company or you’re using the web to market your offline business, you’re going to need a great business description for your own website—as well as for social media and review sites. A meaningful and memorable business description can change how customers perceive your brand—both online and in real life. But sitting… Read more
When thinking about your brand online, whether it’s for a review site or social media, people make decisions based on what they see. Whether the search is for the best coffee shop, the most talented contractor, or the least scary dentist, photos are a differentiating factor. Choosing the right photos to market your business helps… Read more
Imagine if the leads reaching out to your business already knew just how far you’re willing to travel. You’d probably save time returning calls and responding to messages. More importantly, you wouldn’t have to master the exquisite art of letting someone down easy. Freeing up time means you have more time to invest in building… Read more
How to find a mentor, advisor or resource that will drive your startup forward Your first hire doesn’t turn out to be the best fit. You’re growing faster than expected—and your inventory can’t keep up. Something about your books just seems a little off. You’re making steady profits. Where do you go from here? No… Read more
When consumers are in need of a product or service, the biggest thing stopping them from potentially choosing your business—beyond discovery—is accurate information. Are you open all night? Is your business cash only? Is your phone number listed accurately? 93% of consumers say they are frustrated by incorrect business information online.* Updating your business information… Read more