When consumers are in need of a product or service, the biggest thing stopping them from potentially choosing your business—beyond discovery—is accurate information. Are you open all night? Is your business cash only? Is your phone number listed accurately? 93% of consumers say they are frustrated by incorrect business information online.* Updating your business information… Read more
This Pride Month, Yelp wants to empower LGBTQ+ businesses around the country with a LGBTQ+ Owned Business Decal.
You just got a brand new customer from Yelp – congrats! All of the hard work you’ve been putting in both on and offline to grow your business has begun to pay off. Taking a step back, how are you measuring your efforts? How do you know what is working for you and what isn’t?… Read more
Here are a few easy “to-do”s to mark “done” before you launch. If you ask a marketer about a plan-of-attack for your small business, you run the risk of drowning in acronyms. ROI, KPIs, OKRs….it can be a lot to digest. But really, marketing is just about having a conversation with your target customer. It’s… Read more
Have you ever done a search to see where your business shows up on Yelp? It makes sense: Every business wants to be number one for the searches that matter to their business. In order to get more exposure for your business on Yelp, it helps to understand how Yelp works. How does Yelp determine… Read more
First of all, congratulations! You’re a new business owner! Now it’s time to start thinking about putting your business out there and getting customers. 97% of consumers go online to find a local business, and 86% of consumers read reviews for local businesses, so you’ve come to the right place. What is Yelp? Yelp is… Read more
Some told him it was a rash idea—but 15 successful retail locations later, Sal was sure he’d proved them wrong. When it comes time to expand their business, some entrepreneurs spend years sussing out the right location. They look at property values, highway access, available lots, taxes, and projected demographic shifts. Sal the Tire King… Read more
In every neighborhood there’s that one house. I’m sure you know it. The house where the Halloween decorations are up until December, the holiday lights are up until May, and you can still find last year’s Easter eggs all year round. As time goes on, things change (or at least they should). The same goes… Read more
When consumers are looking for a business like yours, they go online to find what they want, where they want it, when they want it. They’re looking to choose the best business for their needs, and with a complete Yelp Business Page, they’re more likely to find you during their research process. Once a consumer… Read more
Social media is not only a free tool but a very powerful one businesses can (and should) use to connect with consumers. Whether you’re a brand new business or a seasoned one, it’s important to remind customers about the various social channels you have a presence on and to let customers know you’re on Yelp…. Read more