Some told him it was a rash idea—but 15 successful retail locations later, Sal was sure he’d proved them wrong. When it comes time to expand their business, some entrepreneurs spend years sussing out the right location. They look at property values, highway access, available lots, taxes, and projected demographic shifts. Sal the Tire King… Read more
In every neighborhood there’s that one house. I’m sure you know it. The house where the Halloween decorations are up until December, the holiday lights are up until May, and you can still find last year’s Easter eggs all year round. As time goes on, things change (or at least they should). The same goes… Read more
How do customers find a great local business like yours? When consumers are looking for a business like yours, they go online to find what they want, where they want it, when they want it. They’re really just looking to choose the best business for their needs. And when a consumer is looking for a… Read more
Social media is not only a free tool but a very powerful one businesses can (and should) use to connect with consumers. Whether you’re a brand new business or seasoned, it’s important to remind customers about the various social channels you have a presence on and to let customers know you’re on Yelp. Placing Yelp… Read more
Looking to connect with more customers? From offering reservations to responding to consumer quote requests, managing your business page on biz.yelp.com is a super easy—and free—way to connect with customers. From responding to reviews to providing an accurate and timely quote, there are a ton of ways to use Yelp to reach people looking for… Read more
Yelp for Business Owners gives you a direct view into who’s looking at your Yelp page and what they’re doing once they get there. But it can also be a little confusing to understand. There are tons of graphs, a lot of numbers, and quite a few terms that might feel unfamiliar. This guide will… Read more
Importance of reviews and consumer behavior Online reviews are like beacons of light guiding customers along their buying journey. Just think about the last time you needed a ride, wanted to see a movie, or grab a bite to eat. You probably checked ratings on Uber, Rotten Tomatoes, or Yelp, right? When it comes to… Read more
When someone searches on Yelp, they’re looking for the best business that can do or provide what they want. They’re looking at the pages taking in all the information—scrolling through photos, reading reviews and learning about the history of the business. Not surprisingly, a completed Yelp listing is more likely to convert a potential consumer…. Read more
A Step-By-Step Guide On How To Start A Small Business Every business starts as an idea. But it’s your hard work that turns it from a vision to a real-life venture. Before you open the doors to your storefront, there are a few steps you need to take. This guide takes the time, headache, and… Read more
Our Women’s History Month efforts at Yelp focus on education, celebration and calling attention to the barriers that still stand in the way of gender equality. This includes honoring the impact women have made on U.S. History, highlighting employees across the company, featuringwomen-owned businesses, supporting women-focused nonprofits, and igniting intersectional conversations that spur action. Out… Read more