It’s obvious why a review that is paid for or written in exchange for a discount or freebie may be biased: the reviewer might be willing to shower false praise on a business if they get something of monetary value in return. Yelp lets consumers know when we see this behavior with a Consumer Alert… Read more
Consumer Alerts: Zero Tolerance For Review Manipulation
Today we’re releasing a new round of 90 Consumer Alerts to notify consumers of businesses that have attempted to mislead them. We already discourage businesses from asking their customers to write reviews because review solicitation programs tend to bias selectively toward positive reviewers. Our recommendation software works to sniff out these subtle biases, which will… Read more
