You just visited the newest tapas restaurant in town and had an incredible experience (and the best sangria ever). You’re likely to post a picture on your Instagram or tell some friends about your new discovery—but what if you could announce to the whole town that this new spot has opened? Or maybe you just… Read more
“This is the most delicious burger I have ever eaten in my 26 years of life… If you don’t go here you are SEVERELY missing out on the best burger you’ll ever taste.” – Alex P. on Yelp Alex was clearly impressed with his culinary experience at Au Cheval in Chicago. For the restaurant owner… Read more
Who do I write for in these uncertain times? Is it the restaurateur trying to find their way through this mess? Is it the patron, curious about what the future of restaurants will look like? Today, it’s both. Restaurateurs, we need to have an honest conversation about discounts and how we’ve created a culture where… Read more
Tayo Giwa and Cynthia Gordy Giwa have been spotlighting Black-owned, Brooklyn-based businesses since the beginning of 2018 as an act of hyperlocal service journalism. We asked them about their approach to telling these stories and how the new momentum of the Black Lives Matter movement has impacted their digital publication. Q: What inspired you to… Read more
Trust is critical to a good relationship with your customers. After all, they’re handing over their hard-earned money to you and your business, and they expect something of value in return. But customer trust isn’t just about the transaction—it’s built over time with give and take from both the business and the customer. If you… Read more
In this time of a global pandemic, many teams that physically worked together in the past are now separated and doing their jobs remotely. The regular water cooler chit-chat has unfortunately been sidelined, replaced by quick “hi, how are you?”s on a Slack channel or email. But even amid the challenges of physical separation, remote… Read more
Virtual sales consultations are a new and important reality for in-home service providers. They allow sales to flow even when businesses, showrooms, and in-home selling are restricted or undesirable for some buyers. And while the heart and soul of the sales process remains consistent between in-home and virtual selling, there are some important considerations to… Read more
Callie’s Hot Little Biscuit was born 15 years ago when owner Carrie Morey knew her mother Callie’s homemade biscuit recipe had to be shared outside of the walls of her cozy childhood kitchen in Charleston, South Carolina. She first launched a mail-order business with the signature country ham biscuit and has since grown to four… Read more
Jay Sofer, founder and owner of Lockbusters in New York City, is picking up his homemade hand sanitizer and taking off his protective mask when I join the Zoom call. He’s parked in the heart of Manhattan on 9th between 1st and 2nd, and there’s absolutely no buzz or bustle around him—just silence and rows… Read more
Since early March, the world has been on the rollercoaster that is COVID-19 and all of its dramatic highs and lows. The volatile spread of the pandemic—in addition to an unprecedented unemployment rate as well as racial and social injustices and unrest—have all contributed to a challenging and very overwhelming time for most small businesses,… Read more