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Yelp impulsa el comercio local en España

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Yelp Inc.

El estudio que sobre el comercio local ha realizado  recientemente TNS ha señalado que una gran cantidad de usuarios de sitios web de reseñas de España están recurriendo a Yelp para tomar una decisión de compra adecuada y con información completa. 1 de cada 3 personas visitan Yelp entre 1 y 3 veces por mes cuando se disponen a gastar su dinero en un negocio local. Prácticamente todos los usuarios españoles (99%) hacen una compra en el plazo de un mes en una empresa local que encontraron en Yelp y un impresionante 97% lo hicieron en el plazo de una semana.

Esta investigación también determinó que los usuarios de Yelp hacen compras regularmente en empresas locales que encuentran en Yelp y que son mucho más proclives a volver a esos negocios que los usuarios de Tripadvisor.

Puedes ver otros datos adicionales en la siguiente infografía:

TNS_infographic_ES (1) (2) copy.jpg

¿Por qué este estudio es tan importante? Porque los usuarios de Yelp buscan negocios locales con la intención de gastarse su dinero y están usando Yelp para decidir dónde hacerlo. Cada mes millones de visitantes únicos acceden a yelp.es, por lo que el poder de compra de la comunidad de Yelp es muy significativo.

Para atraer a estos usuarios de Yelp tan implicados con el comercio local, los propietarios de negocio pueden aprovechar todas las herramientas que ofrece Yelp:

  • Actualización de toda la información de tu empresa (dirección, número de teléfono, horarios, etc.) para que los consumidores que te busquen tengan todos los datos para contactar contigo adecuadamente.

  • Respondiendo a las reseñas, ya sea de forma pública o privada, para interactuar con tus clientes y generar confianza.

  • Teniendo en cuenta nuestros Paquetes de publicidad Yelp para llegar a más clientes potenciales y promover tu negocio.

  • Realizando un seguimiento de la eficacia de todas estas herramientas y del movimiento de los consumidores durante el proceso de decisión de compra mediante la monitorización y control de la actividad de los clientes.

Entra ahora en biz.yelp.es para explorar y conocer todas estas opciones y para conectar con tus clientes e incrementarlos. También puedes ver el caso de una empresa de España que comenzó a trabajar con Yelp para hacer crecer su negocio.


Nota: Es posible que las sumas no lleguen a 100 debido al redondeo. La Evaluación del sitio web de Yelp fue elaborada por TNS en España en el año 2014. Un total de 999 participantes fueron reclutados a través de un jurado online de TNS altamente cualificado. Los encuestados eran usuarios de webs de reseñas con edades entre los 18 y los 65 años y residentes en España.

Español (Spanish)

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The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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