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Yelp impulsa el comercio local en España



El estudio que sobre el comercio local ha realizado  recientemente TNS ha señalado que una gran cantidad de usuarios de sitios web de reseñas de España están recurriendo a Yelp para tomar una decisión de compra adecuada y con información completa. 1 de cada 3 personas visitan Yelp entre 1 y 3 veces por mes cuando se disponen a gastar su dinero en un negocio local. Prácticamente todos los usuarios españoles (99%) hacen una compra en el plazo de un mes en una empresa local que encontraron en Yelp y un impresionante 97% lo hicieron en el plazo de una semana.

Esta investigación también determinó que los usuarios de Yelp hacen compras regularmente en empresas locales que encuentran en Yelp y que son mucho más proclives a volver a esos negocios que los usuarios de Tripadvisor.

Puedes ver otros datos adicionales en la siguiente infografía:

TNS_infographic_ES (1) (2) copy.jpg

¿Por qué este estudio es tan importante? Porque los usuarios de Yelp buscan negocios locales con la intención de gastarse su dinero y están usando Yelp para decidir dónde hacerlo. Cada mes millones de visitantes únicos acceden a yelp.es, por lo que el poder de compra de la comunidad de Yelp es muy significativo.

Para atraer a estos usuarios de Yelp tan implicados con el comercio local, los propietarios de negocio pueden aprovechar todas las herramientas que ofrece Yelp:

  • Actualización de toda la información de tu empresa (dirección, número de teléfono, horarios, etc.) para que los consumidores que te busquen tengan todos los datos para contactar contigo adecuadamente.

  • Respondiendo a las reseñas, ya sea de forma pública o privada, para interactuar con tus clientes y generar confianza.

  • Teniendo en cuenta nuestros Paquetes de publicidad Yelp para llegar a más clientes potenciales y promover tu negocio.

  • Realizando un seguimiento de la eficacia de todas estas herramientas y del movimiento de los consumidores durante el proceso de decisión de compra mediante la monitorización y control de la actividad de los clientes.

Entra ahora en biz.yelp.es para explorar y conocer todas estas opciones y para conectar con tus clientes e incrementarlos. También puedes ver el caso de una empresa de España que comenzó a trabajar con Yelp para hacer crecer su negocio.


Nota: Es posible que las sumas no lleguen a 100 debido al redondeo. La Evaluación del sitio web de Yelp fue elaborada por TNS en España en el año 2014. Un total de 999 participantes fueron reclutados a través de un jurado online de TNS altamente cualificado. Los encuestados eran usuarios de webs de reseñas con edades entre los 18 y los 65 años y residentes en España.

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The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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