People know Yelp is the #1 review site to find great local restaurants*. With all of the restaurants on Yelp, you may be wondering – ‘how can I get mine to stand out to Yelp users?’. Completing your Yelp page and keeping it up-to-date is the first step to attracting new diners. Here are 4 easy ways to take your page to the next level.
4 Important Page Updates For Restaurants
1. Share Photos of Your Restaurant
They say a picture is worth a thousand words, and at Yelp we’d say they’re valued even higher. Restaurants with at least one photo average 155% more page views and customer leads* from Yelp! Show off your best dishes and get people’s stomachs rumbling. We recommend uploading photos of specialty dishes, your restaurant’s interior, and photos of your staff in action to showcase what sets you apart. There is no limit to the number of photos you can upload through your Business Owners Account.
2. Update Your Business Hours
Open late? Closed for the holidays? Make it easy for diners to find your hours of operation. Restaurants with hours listed average 40% more page views and customer leads from Yelp!* Don’t miss out on hungry diners looking for businesses like yours! Be sure to post your regular schedule, and add special hours for holidays and other special occasions.
3. Add Your Website
What’s on the menu? Let Yelp users know by updating your Yelp page with a link to your website so Yelp users can learn more about your business and get excited for their experience at your restaurant.
4. Include Your Phone Number
Yelp users want to talk to you! Don’t miss out on potential reservations or take out orders. Be sure to add your phone number to your Yelp page. Restaurants with a phone number average 66% more customer leads* from Yelp.
More Ways to Engage with Hungry Diners on Yelp
Categories
Are you just American (New) or do you also go by Steakhouse? Make sure your restaurant is easy to find for people searching in your area by confirming your categories. Include up to three relevant categories for your restaurant (if applicable) so you don’t miss out on any searches in your category.
Yelp Deals and Gift Certificates
Yelp Deals and Gift Certificates are prepaid vouchers that offer customers an attractive discount at your business that they can purchase directly from your business page. After purchasing, they can come into your business to redeem the offer. It’s an easy way to give consumers who are already searching for a business like yours an incentive to choose you over the competition. The best part? No upfront cost and set up is quick and easy. You create the offer and can remove the deal or gift certificate from your business page at any time.
Check-in Offers
Check-in Offers are a feature for Yelp’s mobile app that rewards users for visiting your business. By using the check-in feature on the Yelp mobile app, your customers broadcast to their Yelp network that they’re at your business. Just like our Yelp Deals, you create and control the offer, so the value of the offer is up to you (i.e. one free appetizer). You can add or remove a Check-in Offer from your business page at any time.
Download the Yelp for Business Owners App
Download the Yelp for Business Owners app and keep up with engaged Yelp users and potential customers on-the-go.
Looking for more ways to get noticed on Yelp? Call (877) 767-9357 to speak to a Yelp Advertising specialist and get in front of the people looking for Restaurants in your area.
*Nielsen, 2016
**Customer leads means Yelp users who have taken action on the business’ page, including making a phone call, viewing the map, visiting the website, or sending a message or request to the business.
The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.