Yelp celebra en su sede principal la 5ª cumbre anual con los Propietarios de comercios locales

November 17, 2014

Hace cuatro años creamos lo que llamamos Yelp Small Business Advisory Council que es un Consejo Consultivo Empresarial de Yelp para Comercios Locales con el objetivo de poder profundizar y obtener orientación de nuestra principal comunidad de Propietarios de negocios locales. Comenzamos esta andadura con un reducido número de empresas de América del Norte. A día de hoy el consejo ya representa a un amplio grupo de negocios de diferentes sectores en muchos lugares. Este año el consejo cuenta con la participación de un fabricante de helados de Munich, un propietario de un salón de Melbourne y el dueño de un food truck o camión de comida de Los Ángeles, entre otros. El mes pasado el consejo se reunió en la sede principal de Yelp para celebrar una cumbre de dos días llenos de acción y de trabajo donde fue verdaderamente emocionante ser testigo de su entusiasmo.

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Durante la cumbre, el Consejo se reunió con los ejecutivos y los ingenieros de Yelp para discutir y trabajar sobre varios temas relacionados con Yelp para Propietarios de negocio. El objetivo principal de este evento era la puesta en marcha de nuevas ideas para el equipo directivo de Yelp y, de esta forma, continuar trabajando teniendo en cuenta también los principales puntos tratados en los años anteriores.

A continuación puedes ver un vídeo con un fragmento de la conversación que mantuvieron los miembros del YSBAC durante el almuerzo con nuestro CEO Jeremy Stoppelman:

Si quieres saber un poco más del YSBAC y conocer el impacto que ha tenido durante estos años, aquí tienes un resumen de algunas de las mejoras que hemos realizado con su ayuda:

Las Métricas de Yelp se pusieron en marcha para ayudar a los Propietarios de negocio a conocer mejor a sus clientes potenciales y conseguir de este modo convertirlos en clientes reales.
Los Propietarios de negocio ahora también pueden ver los comentarios a las reseñas sobre sus empresas en su smartphone.
Desarrollamos una herramienta gratuita de Estimación de Ingresos para calcular, entre otras cosas, el beneficio que le aporta a los Propietarios de negocio, su presencia en Yelp.
La pestaña de Actividad fue creada para que los Propietarios de negocio pudieran realizar un seguimiento de cómo y cuándo Yelp genera esa conexión entre su empresa y los usuarios.
También hemos desarrollado más opciones de publicidad con diferentes presupuestos y teniendo en cuenta las necesidades de cada Propietario de negocio.

Al final de la cumbre de este año, todos nos pusimos a trabajar juntos para generar una interesante lista con nuevas ideas y puntos sobre los que debemos actuar.

Te recomendamos que visites nuestro Blog para Propietarios de negocio para estar al día sobre todas las novedades tanto de productos como de nuevas características y funciones que vamos introduciendo gracias a la ayuda de todas sus aportaciones y feedback.

The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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