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Who Are Your Customers On Yelp?

Nowadays people are searching for nearby businesses on-the-go. They use Yelp to find all sorts of businesses, ranging from movers and contractors to sushi restaurants and dry cleaners. These searches end up influencing where people decide to spend their money. In fact, 92% of  consumers using Yelp make a purchase after visiting the platform.*

There are thousands of business categories on Yelp. While restaurants are an important category for Yelpers, there are millions of users looking for dentists, plumbers, hair stylists, and thousands of other kinds of businesses on Yelp. Businesses in the shopping category make up 21% of all reviewed businesses on Yelp.**

Whether your customers are retired homeowners or trendy millennials, it’s likely that they are on Yelp! Yelp users tend to be educated and affluent (nearly 50% earn a household income over $100,000 per year). While people from all walks of life use Yelp — a vast majority of Yelp users are over 35 years old!**

Claim your business page on to connect to these customers. Once you’ve claimed, ensure your business hours and photos are up-to-date. Looking to attract even more ready-to-buy customers? Learn more about our Ads program or call (877) 767-9357 to get started.

*Nielsen for Yelp, US consumer survey, September 2016


The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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