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The simple steps to claiming your Yelp Page

Woman on computer in cafe
Photo by Brooke Cagle

When consumers are looking for a business like yours, they go online to find what they want and where they want it, when they want it. They’re looking to choose the best business for their needs, and with a complete Yelp Business Page, they’re more likely to find you during their research process. 

Once a consumer clicks on your business from Yelp, it’s easy for them to contact you by calling, sending a message, or requesting a quote directly through your page. Given that 93% of people on Yelp compare multiple businesses before making a decision, how are you making sure your business stands out?

What does it mean to claim your business?

Claiming is how you manage your Yelp Page. Claiming your page is free and allows you to edit the details on your page, giving you access to 20+ free tools and metrics for your business. For example, you can update your hours, add details about your business, upload photos, respond to reviews, and more. It allows you to bring your unique business brand and personality to Yelp.

The benefits of claiming your page go far beyond branding. Businesses who claim their page and provide detailed business information are more likely to get engagement from potential customers on Yelp, including more calls and website clicks.

How to claim your business on Yelp

  1. Go to Yelp for Business at
  2. Find your business by typing in your business name. If it’s listed, click on it. If it’s not listed, click “Add to Yelp for free.”
  3. Create an account by entering your business information and email address. You should use an email address you check regularly to stay on top of what’s happening with your page. 
  4. Verify your account by entering your verification code. You’ll get an email or call to the number listed on your page.

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What do I do after I claim?

Tell customers when you’re open for business

Your business page is like your website or physical storefront—you wouldn’t want to leave it blank or show incorrect information. That’s because consumers check to see if you’re open before making the effort to contact you. Without basic details like hours and photos, they may think you’re closed and move onto the next business. Read more about choosing the right photos and why it’s important to upload quality images.

Share what makes your business stand out

Tell your story: Are you a photographer who wants to focus on professional headshots or a baker who specializes in wedding cakes? Your page is a great place to let potential customers know what makes you special. That’s what the “From the business” space was made for. After you claim your free page, you can let your customers know more about your business, history, and specialities.

Respond to reviews

Make a great first impression by responding to reviews. Reviews are a great opportunity to show consumers what sort of business you’re running—one that values customer opinions. Here are some helpful tips on how to respond to reviews.

More helpful resources:

Claiming your page is free and it only takes a few minutes. Get started at

The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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